Sales-based Brand Equity as a Performance Driver in ‘The Country of Soccer

Despite being the most popular sport in Brazil, soccer suffers from structural problems. Managers working in this reality know little about the factors that determine performance measures in stadiums. Existing research is undertaken according to an economic logic, which attributes importance to a de...

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Bibliographic Details
Main Authors:	Marcos Inácio Severo de Almeida, Ricardo Limongi França Coelho, Denise Santos de Oliveira, Altair Camargo, Pedro Savioli
Format:	Article
Language:	English
Published:	Associação Nacional de Pós-Graduação e Pesquisa em Administração (ANPAD) 2019-12-01
Series:	RAC: Revista de Administração Contemporânea
Subjects:	attendance marketing performance sales-based brand equity sports marketing
Online Access:	https://rac.anpad.org.br/index.php/rac/article/view/1380

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