Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically

Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically

Digital fashion may instill transformative power into the fashion industry as it can simultaneously deliver fashionability and sustainability. Renowned for their innovativeness and creativity, luxury brands embrace digital fashion and achieve market success, indicating the future of digital fashion....

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Detaylı Bibliyografya
Asıl Yazarlar: Yanbo Zhang, Chuanlan Liu, Yanru Lyu
Materyal Türü: Makale
Dil:English
Baskı/Yayın Bilgisi: MDPI AG 2023-10-01
Seri Bilgileri:Journal of Theoretical and Applied Electronic Commerce Research
Konular:
digital fashion
sustainability
luxury brands
hierarchical multiple attitudes
consumer environmental involvement
customer value
Online Erişim:https://www.mdpi.com/0718-1876/18/4/99

Internet

https://www.mdpi.com/0718-1876/18/4/99

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