Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically

Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically

Digital fashion may instill transformative power into the fashion industry as it can simultaneously deliver fashionability and sustainability. Renowned for their innovativeness and creativity, luxury brands embrace digital fashion and achieve market success, indicating the future of digital fashion....

Szczegółowa specyfikacja

Opis bibliograficzny
Główni autorzy:	Yanbo Zhang, Chuanlan Liu, Yanru Lyu
Format:	Artykuł
Język:	English
Wydane:	MDPI AG 2023-10-01
Seria:	Journal of Theoretical and Applied Electronic Commerce Research
Hasła przedmiotowe:	digital fashion sustainability luxury brands hierarchical multiple attitudes consumer environmental involvement customer value
Dostęp online:	https://www.mdpi.com/0718-1876/18/4/99

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