Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically

Examining Consumers’ Perceptions of and Attitudes toward Digital Fashion in General and Purchase Intention of Luxury Brands’ Digital Fashion Specifically

Digital fashion may instill transformative power into the fashion industry as it can simultaneously deliver fashionability and sustainability. Renowned for their innovativeness and creativity, luxury brands embrace digital fashion and achieve market success, indicating the future of digital fashion....

Mô tả đầy đủ

Chi tiết về thư mục
Những tác giả chính: Yanbo Zhang, Chuanlan Liu, Yanru Lyu
Định dạng: Bài viết
Ngôn ngữ:English
Được phát hành: MDPI AG 2023-10-01
Loạt:Journal of Theoretical and Applied Electronic Commerce Research
Những chủ đề:
digital fashion
sustainability
luxury brands
hierarchical multiple attitudes
consumer environmental involvement
customer value
Truy cập trực tuyến:https://www.mdpi.com/0718-1876/18/4/99

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