Machiavellianism and Gift-Giving in Live Video Streaming: The Mediating Role of Desire for Control and the Moderating Role of Materialism

Machiavellianism and Gift-Giving in Live Video Streaming: The Mediating Role of Desire for Control and the Moderating Role of Materialism

This study aimed to examine the association between Machiavellianism and gift-giving in live video streaming, as well as the mediating role of desire for control and the moderating role of materialism in this relation. A sample of 212 undergraduate students (146 males; the average age was 19.80 ± 2....

Full description

Bibliographic Details
Main Authors: Gengfeng Niu, Xiaohan Shi, Siyu Jin, Wencheng Yang, Yang Wu, Xiaojun Sun
Format: Article
Language:English
Published: MDPI AG 2022-05-01
Series:Behavioral Sciences
Subjects:
Machiavellianism
online gift-giving
live video streaming
desire for control
materialism
Online Access:https://www.mdpi.com/2076-328X/12/5/157

Similar Items

Similar Items