Growing Wine Tourism in Champagne: Is a Champagne Bar Ready to Offer Franchises?
Nathalie Spielmann and Fabrice Parisot founded Prise de Mousse (PdM), the first and only champagne bar and shop in the Champagne region in France. Capitalizing on the popularity of the Champagne region as the second most visited in France, PdM had become a successful destination for both locals and...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
The Wine Business Institute at Sonoma State University
2020-06-01
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| Series: | Wine Business Journal |
| Online Access: | https://doi.org/10.26813/001c.11874 |
| _version_ | 1797268162578743296 |
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| author | Sandra K. Newton Linda Nowak Jialing Li |
| author_facet | Sandra K. Newton Linda Nowak Jialing Li |
| author_sort | Sandra K. Newton |
| collection | DOAJ |
| description | Nathalie Spielmann and Fabrice Parisot founded Prise de Mousse (PdM), the first and only champagne bar and shop in the Champagne region in France. Capitalizing on the popularity of the Champagne region as the second most visited in France, PdM had become a successful destination for both locals and tourists. The owners had recently been approached about possibly expanding their business through franchising. While franchising PdM seemed like an interesting idea, was it the right business strategy at the right time? While tourism in the Champagne region was expecting to increase, would there be a need for more businesses like PdM? What might be the next steps for PdM? |
| first_indexed | 2024-04-25T01:28:06Z |
| format | Article |
| id | doaj.art-8b5c8452f4254613a8e99d58c1ddde2d |
| institution | Directory Open Access Journal |
| issn | 2694-5703 |
| language | English |
| last_indexed | 2024-04-25T01:28:06Z |
| publishDate | 2020-06-01 |
| publisher | The Wine Business Institute at Sonoma State University |
| record_format | Article |
| series | Wine Business Journal |
| spelling | doaj.art-8b5c8452f4254613a8e99d58c1ddde2d2024-03-08T16:09:19ZengThe Wine Business Institute at Sonoma State UniversityWine Business Journal2694-57032020-06-0141Growing Wine Tourism in Champagne: Is a Champagne Bar Ready to Offer Franchises?Sandra K. NewtonLinda NowakJialing LiNathalie Spielmann and Fabrice Parisot founded Prise de Mousse (PdM), the first and only champagne bar and shop in the Champagne region in France. Capitalizing on the popularity of the Champagne region as the second most visited in France, PdM had become a successful destination for both locals and tourists. The owners had recently been approached about possibly expanding their business through franchising. While franchising PdM seemed like an interesting idea, was it the right business strategy at the right time? While tourism in the Champagne region was expecting to increase, would there be a need for more businesses like PdM? What might be the next steps for PdM?https://doi.org/10.26813/001c.11874 |
| spellingShingle | Sandra K. Newton Linda Nowak Jialing Li Growing Wine Tourism in Champagne: Is a Champagne Bar Ready to Offer Franchises? Wine Business Journal |
| title | Growing Wine Tourism in Champagne: Is a Champagne Bar Ready to Offer Franchises? |
| title_full | Growing Wine Tourism in Champagne: Is a Champagne Bar Ready to Offer Franchises? |
| title_fullStr | Growing Wine Tourism in Champagne: Is a Champagne Bar Ready to Offer Franchises? |
| title_full_unstemmed | Growing Wine Tourism in Champagne: Is a Champagne Bar Ready to Offer Franchises? |
| title_short | Growing Wine Tourism in Champagne: Is a Champagne Bar Ready to Offer Franchises? |
| title_sort | growing wine tourism in champagne is a champagne bar ready to offer franchises |
| url | https://doi.org/10.26813/001c.11874 |
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