Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques
Nowadays, e-commerce websites have become part of people’s daily lives; therefore, it has become necessary to seek help in assessing and improving the usability of the services of e-commerce websites. Essentially, usability studies offer significant information about users’ assessment and perception...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-11-01
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| Series: | Future Internet |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1999-5903/15/11/365 |
| _version_ | 1797459269183864832 |
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| author | Thanaa Saad AlSalem Majed Aadi AlShamari |
| author_facet | Thanaa Saad AlSalem Majed Aadi AlShamari |
| author_sort | Thanaa Saad AlSalem |
| collection | DOAJ |
| description | Nowadays, e-commerce websites have become part of people’s daily lives; therefore, it has become necessary to seek help in assessing and improving the usability of the services of e-commerce websites. Essentially, usability studies offer significant information about users’ assessment and perceptions of satisfaction, effectiveness, and efficiency of online services. This research investigated the usability of two e-commerce web-sites in Saudi Arabia and compared the effectiveness of different behavioral measurement techniques, such as heuristic evaluation, usability testing, and eye-tracking. In particular, this research selected the Extra and Jarir e-commerce websites in Saudi Arabia based on a combined approach of criteria and ranking. This research followed an experimental approach in which both qualitative and quantitative approaches were employed to collect and analyze the data. Each of the behavioral measurement techniques identified usability issues ranging from cosmetic to catastrophic issues. It is worth mentioning that the heuristic evaluation by experts provided both the majority of the issues and identified the most severe usability issues compared to the number of issues identified by both usability testing and eye-tracking combined. Usability testing provided fewer problems, most of which had already been identified by the experts. Eye-tracking provided critical information regarding the page design and element placements and revealed certain user behavior patterns that indicated certain usability problems. Overall, the research findings appeared useful to user experience (UX) and user interface (UI) designers to consider the provided recommendations to enhance the usability of e-commerce websites. |
| first_indexed | 2024-03-09T16:49:02Z |
| format | Article |
| id | doaj.art-8b61eb175b4f4b5984edd9a51344d922 |
| institution | Directory Open Access Journal |
| issn | 1999-5903 |
| language | English |
| last_indexed | 2024-03-09T16:49:02Z |
| publishDate | 2023-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Future Internet |
| spelling | doaj.art-8b61eb175b4f4b5984edd9a51344d9222023-11-24T14:43:12ZengMDPI AGFuture Internet1999-59032023-11-01151136510.3390/fi15110365Assessing Interactive Web-Based Systems Using Behavioral Measurement TechniquesThanaa Saad AlSalem0Majed Aadi AlShamari1Department of Information Systems, King Faisal University, Al-Ahsa 31982, Saudi ArabiaDepartment of Information Systems, King Faisal University, Al-Ahsa 31982, Saudi ArabiaNowadays, e-commerce websites have become part of people’s daily lives; therefore, it has become necessary to seek help in assessing and improving the usability of the services of e-commerce websites. Essentially, usability studies offer significant information about users’ assessment and perceptions of satisfaction, effectiveness, and efficiency of online services. This research investigated the usability of two e-commerce web-sites in Saudi Arabia and compared the effectiveness of different behavioral measurement techniques, such as heuristic evaluation, usability testing, and eye-tracking. In particular, this research selected the Extra and Jarir e-commerce websites in Saudi Arabia based on a combined approach of criteria and ranking. This research followed an experimental approach in which both qualitative and quantitative approaches were employed to collect and analyze the data. Each of the behavioral measurement techniques identified usability issues ranging from cosmetic to catastrophic issues. It is worth mentioning that the heuristic evaluation by experts provided both the majority of the issues and identified the most severe usability issues compared to the number of issues identified by both usability testing and eye-tracking combined. Usability testing provided fewer problems, most of which had already been identified by the experts. Eye-tracking provided critical information regarding the page design and element placements and revealed certain user behavior patterns that indicated certain usability problems. Overall, the research findings appeared useful to user experience (UX) and user interface (UI) designers to consider the provided recommendations to enhance the usability of e-commerce websites.https://www.mdpi.com/1999-5903/15/11/365e-commerceeye-trackingheuristic evaluationusability testinguser interface |
| spellingShingle | Thanaa Saad AlSalem Majed Aadi AlShamari Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques Future Internet e-commerce eye-tracking heuristic evaluation usability testing user interface |
| title | Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques |
| title_full | Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques |
| title_fullStr | Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques |
| title_full_unstemmed | Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques |
| title_short | Assessing Interactive Web-Based Systems Using Behavioral Measurement Techniques |
| title_sort | assessing interactive web based systems using behavioral measurement techniques |
| topic | e-commerce eye-tracking heuristic evaluation usability testing user interface |
| url | https://www.mdpi.com/1999-5903/15/11/365 |
| work_keys_str_mv | AT thanaasaadalsalem assessinginteractivewebbasedsystemsusingbehavioralmeasurementtechniques AT majedaadialshamari assessinginteractivewebbasedsystemsusingbehavioralmeasurementtechniques |