THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA)
The purpose of the research are to: test empirically influence of price to brand image on customer satisfaction Gojek, test empirically influence of service quality to brand image on customer satisfaction Gojek, test empirically influence of price on customer satisfaction Gojek, test empirically inf...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Negeri Jakarta
2015-09-01
|
| Series: | Jurnal Riset Manajemen Sains Indonesia |
| Subjects: | |
| Online Access: | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/825/731 |
| _version_ | 1818263902578802688 |
|---|---|
| author | Mohammad Rizan Dahliana Yulianti Rahmi Rahmi |
| author_facet | Mohammad Rizan Dahliana Yulianti Rahmi Rahmi |
| author_sort | Mohammad Rizan |
| collection | DOAJ |
| description | The purpose of the research are to: test empirically influence of price to brand image on customer satisfaction Gojek, test empirically influence of service quality to brand image on customer satisfaction Gojek, test empirically influence of price on customer satisfaction Gojek, test empirically influence of service quality on customer satisfaction Gojek, test empirically influence of brand image on customer satisfaction Gojek. This study used confirmatory factor analysis. The research was conducted in State University of Jakarta and used purposive sampling techniques, while the data collecting technique used questionaire, SPSS and SEM LISREL for data processing. The result shows a significant influence of price and service quality for brand image and its impact on customer satisfaction. |
| first_indexed | 2024-12-12T19:26:24Z |
| format | Article |
| id | doaj.art-8b63399959e74bb6894d273bdb52ed87 |
| institution | Directory Open Access Journal |
| issn | 2301-8313 |
| language | Indonesian |
| last_indexed | 2024-12-12T19:26:24Z |
| publishDate | 2015-09-01 |
| publisher | Universitas Negeri Jakarta |
| record_format | Article |
| series | Jurnal Riset Manajemen Sains Indonesia |
| spelling | doaj.art-8b63399959e74bb6894d273bdb52ed872022-12-22T00:14:31ZindUniversitas Negeri JakartaJurnal Riset Manajemen Sains Indonesia2301-83132015-09-016263965810.21009/JRMSI.006.2.08THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA)Mohammad Rizan0Dahliana Yulianti1Rahmi Rahmi2Fakultas Ekonomi Unversitas Negeri JakartaFakultas Ekonomi Unversitas Negeri JakartaFakultas Ekonomi Unversitas Negeri JakartaThe purpose of the research are to: test empirically influence of price to brand image on customer satisfaction Gojek, test empirically influence of service quality to brand image on customer satisfaction Gojek, test empirically influence of price on customer satisfaction Gojek, test empirically influence of service quality on customer satisfaction Gojek, test empirically influence of brand image on customer satisfaction Gojek. This study used confirmatory factor analysis. The research was conducted in State University of Jakarta and used purposive sampling techniques, while the data collecting technique used questionaire, SPSS and SEM LISREL for data processing. The result shows a significant influence of price and service quality for brand image and its impact on customer satisfaction.http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/825/731priceservice qualitybrand imagecustomer satisfaction |
| spellingShingle | Mohammad Rizan Dahliana Yulianti Rahmi Rahmi THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA) Jurnal Riset Manajemen Sains Indonesia price service quality brand image customer satisfaction |
| title | THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA) |
| title_full | THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA) |
| title_fullStr | THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA) |
| title_full_unstemmed | THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA) |
| title_short | THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA) |
| title_sort | influence of price and service quality of brand image and its impact on customer satisfaction gojek students study on a state university of jakarta |
| topic | price service quality brand image customer satisfaction |
| url | http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/825/731 |
| work_keys_str_mv | AT mohammadrizan theinfluenceofpriceandservicequalityofbrandimageanditsimpactoncustomersatisfactiongojekstudentsstudyonastateuniversityofjakarta AT dahlianayulianti theinfluenceofpriceandservicequalityofbrandimageanditsimpactoncustomersatisfactiongojekstudentsstudyonastateuniversityofjakarta AT rahmirahmi theinfluenceofpriceandservicequalityofbrandimageanditsimpactoncustomersatisfactiongojekstudentsstudyonastateuniversityofjakarta AT mohammadrizan influenceofpriceandservicequalityofbrandimageanditsimpactoncustomersatisfactiongojekstudentsstudyonastateuniversityofjakarta AT dahlianayulianti influenceofpriceandservicequalityofbrandimageanditsimpactoncustomersatisfactiongojekstudentsstudyonastateuniversityofjakarta AT rahmirahmi influenceofpriceandservicequalityofbrandimageanditsimpactoncustomersatisfactiongojekstudentsstudyonastateuniversityofjakarta |