THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA)

THE INFLUENCE OF PRICE AND SERVICE QUALITY OF BRAND IMAGE AND ITS IMPACT ON CUSTOMER SATISFACTION GOJEK (STUDENTS STUDY ON A STATE UNIVERSITY OF JAKARTA)

The purpose of the research are to: test empirically influence of price to brand image on customer satisfaction Gojek, test empirically influence of service quality to brand image on customer satisfaction Gojek, test empirically influence of price on customer satisfaction Gojek, test empirically inf...

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Bibliographic Details
Main Authors: Mohammad Rizan, Dahliana Yulianti, Rahmi Rahmi
Format: Article
Language:Indonesian
Published: Universitas Negeri Jakarta 2015-09-01
Series:Jurnal Riset Manajemen Sains Indonesia
Subjects:
price
service quality
brand image
customer satisfaction
Online Access:http://journal.unj.ac.id/unj/index.php/jrmsi/article/view/825/731

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