GEN Z AND THE FUTURE OF BANKING: AN ANALYSIS OF DIGITAL BANKING ADOPTION
In the era of digitalization, a digital bank was the development of banking services. Bank innovation led to innovation in providing various alternative services and improved the ease of transactions for digital banking applications. This study aimed to discuss how digital banks used service fea...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Petra Christian University
2024-03-01
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| Series: | Jurnal Manajemen dan Wirausaha |
| Subjects: | |
| Online Access: | https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/26738 |
| _version_ | 1827318465448378368 |
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| author | Chitra Laksmi Rithmaya Herwin Ardianto Evi Sistiyarini |
| author_facet | Chitra Laksmi Rithmaya Herwin Ardianto Evi Sistiyarini |
| author_sort | Chitra Laksmi Rithmaya |
| collection | DOAJ |
| description |
In the era of digitalization, a digital bank was the development of banking services. Bank innovation led to innovation in providing various alternative services and improved the ease of transactions for digital banking applications. This study aimed to discuss how digital banks used service features using a modified UTAUT2 approach. The data used was that of respondents belonging to generation Z in Indonesia who used digital banking services on mobile devices. Data analysis was done using PLS-SEM. The findings demonstrated that performance expectancy was the highest variable determining behavioral intention and used behavior. Habit and trust on service provider also predicted intention, and facilitating conditions also had a direct effect on usage behavior when adopting digital banking in generation Z. Surprisingly, effort expectancy, social influence, hedonic motivation, price value, and trust in the internet did not have a significant relationship, for which some possible reasons were explained further. In this article, theoretical and practical implications were also discussed.
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| first_indexed | 2024-04-24T23:59:27Z |
| format | Article |
| id | doaj.art-8b70ec8b11a14e1e8d70460bd7c117e3 |
| institution | Directory Open Access Journal |
| issn | 1411-1438 2338-8234 |
| language | English |
| last_indexed | 2024-04-24T23:59:27Z |
| publishDate | 2024-03-01 |
| publisher | Petra Christian University |
| record_format | Article |
| series | Jurnal Manajemen dan Wirausaha |
| spelling | doaj.art-8b70ec8b11a14e1e8d70460bd7c117e32024-03-14T07:34:01ZengPetra Christian UniversityJurnal Manajemen dan Wirausaha1411-14382338-82342024-03-0126110.9744/jmk.26.1.64-78GEN Z AND THE FUTURE OF BANKING: AN ANALYSIS OF DIGITAL BANKING ADOPTIONChitra Laksmi Rithmaya0Herwin Ardianto1Evi Sistiyarini2Universitas Hayam Wuruk PerbanasUniversitas Hayam Wuruk PerbanasUniversitas Hayam Wuruk Perbanas In the era of digitalization, a digital bank was the development of banking services. Bank innovation led to innovation in providing various alternative services and improved the ease of transactions for digital banking applications. This study aimed to discuss how digital banks used service features using a modified UTAUT2 approach. The data used was that of respondents belonging to generation Z in Indonesia who used digital banking services on mobile devices. Data analysis was done using PLS-SEM. The findings demonstrated that performance expectancy was the highest variable determining behavioral intention and used behavior. Habit and trust on service provider also predicted intention, and facilitating conditions also had a direct effect on usage behavior when adopting digital banking in generation Z. Surprisingly, effort expectancy, social influence, hedonic motivation, price value, and trust in the internet did not have a significant relationship, for which some possible reasons were explained further. In this article, theoretical and practical implications were also discussed. https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/26738UTAUT2generation Zdigital bank |
| spellingShingle | Chitra Laksmi Rithmaya Herwin Ardianto Evi Sistiyarini GEN Z AND THE FUTURE OF BANKING: AN ANALYSIS OF DIGITAL BANKING ADOPTION Jurnal Manajemen dan Wirausaha UTAUT2 generation Z digital bank |
| title | GEN Z AND THE FUTURE OF BANKING: AN ANALYSIS OF DIGITAL BANKING ADOPTION |
| title_full | GEN Z AND THE FUTURE OF BANKING: AN ANALYSIS OF DIGITAL BANKING ADOPTION |
| title_fullStr | GEN Z AND THE FUTURE OF BANKING: AN ANALYSIS OF DIGITAL BANKING ADOPTION |
| title_full_unstemmed | GEN Z AND THE FUTURE OF BANKING: AN ANALYSIS OF DIGITAL BANKING ADOPTION |
| title_short | GEN Z AND THE FUTURE OF BANKING: AN ANALYSIS OF DIGITAL BANKING ADOPTION |
| title_sort | gen z and the future of banking an analysis of digital banking adoption |
| topic | UTAUT2 generation Z digital bank |
| url | https://jurnalmanajemen.petra.ac.id/index.php/man/article/view/26738 |
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