INOVATIVIDADE, ENVOLVIMENTO, ATITUDE E EXPERIÊNCIA NA ADOÇÃO DA COMPRA ON-LINE

INOVATIVIDADE, ENVOLVIMENTO, ATITUDE E EXPERIÊNCIA NA ADOÇÃO DA COMPRA ON-LINE

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This work seeks to analyze the inter-relationships that exist between innovation, involvement and attitude in the decomposed model of the Theory of Planned Behavior (TPB), as applied in social psychology, and experience of using the Internet in the process of buyingon-line. An integrative model was...

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Bibliographic Details
Main Authors:	Abrão Caro, José Afonso Mazzon, Barbara Caemmerer, Matthias Wessling
Format:	Article
Language:	English
Published:	Fundação Getulio Vargas, Escola de Administração de Empresas de São Paulo 2011-11-01
Series:	RAE: Revista de Administração de Empresas
Subjects:	Consumer Behavior Internet innovativeness involvement attitude
Online Access:	http://rae.fgv.br/sites/rae.fgv.br/files/artigos/056-072%20(568-584).pdf

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