Pengaruh Motivasi Hedonic Shopping dan Adiksi Internet Terhadap Online Impulse Buying

Pengaruh Motivasi Hedonic Shopping dan Adiksi Internet Terhadap Online Impulse Buying

Penelitian ini bertujuan untuk mengetahui pengaruh dimensi motivasi belanja hedonis (adventure shopping, social shopping, gratification shopping, idea shopping, role shopping dan value shopping) dan jenis kelamin terhadap impulse buying secara online. Sampel pada penelitian ini sebanyak 260 orang ya...

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Bibliographic Details
Main Authors:	Aqmarina Aqmarina, Zulfa Indira Wahyuni Wahyuni
Format:	Article
Language:	English
Published:	Fakultas Psikologi UIN Syarif Hidayatullah Jakarta 2019-04-01
Series:	Tazkiya Journal of Psychology
Subjects:	impulse buying secara online, motivasi belanja hedonis, adiksi internet
Online Access:	http://journal.uinjkt.ac.id/index.php/tazkiya/article/view/10990

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