O nazwach handlowych polskich miodów pitnych – między tradycją a nowoczesnością

TRADE NAMES OF POLISH MEADS – BETWEEN TRADITION AND MODERNITY The aim of the study is to analyze and classify the trade names of Polish meads. The research material consists of 256 names of liquors which were divided into two groups: names of direct motivation and names of conventional motivation...

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Main Author: Rafał Mazur
Format: Article
Language:deu
Published: Ksiegarnia Akademicka Publishing 2023-05-01
Series:LingVaria
Subjects:
Online Access:https://www.journals.akademicka.pl/lv/article/view/5091
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author Rafał Mazur
author_facet Rafał Mazur
author_sort Rafał Mazur
collection DOAJ
description TRADE NAMES OF POLISH MEADS – BETWEEN TRADITION AND MODERNITY The aim of the study is to analyze and classify the trade names of Polish meads. The research material consists of 256 names of liquors which were divided into two groups: names of direct motivation and names of conventional motivation. The analysis of the motivation of the collected onyms made it possible for the author to highlight two marketing strategies used in the promotion of mead. On the one hand, a large group of names presents honey as a traditional alcohol with a long history. On the other hand, the motivations of many of the collected chrematonyms follow the opposite tendency, which is an attempt to present mead as a modern, interesting and intriguing alcohol.
first_indexed 2024-03-13T11:03:33Z
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institution Directory Open Access Journal
issn 1896-2122
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language deu
last_indexed 2024-03-13T11:03:33Z
publishDate 2023-05-01
publisher Ksiegarnia Akademicka Publishing
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spelling doaj.art-8ba94ca15da24212a5a49d25893d1dad2023-05-16T13:38:23ZdeuKsiegarnia Akademicka PublishingLingVaria1896-21222392-12262023-05-01181(35)10.12797/LV.18.2023.35.17O nazwach handlowych polskich miodów pitnych – między tradycją a nowoczesnościąRafał Mazur0Uniwersytet Jagielloński, Kraków TRADE NAMES OF POLISH MEADS – BETWEEN TRADITION AND MODERNITY The aim of the study is to analyze and classify the trade names of Polish meads. The research material consists of 256 names of liquors which were divided into two groups: names of direct motivation and names of conventional motivation. The analysis of the motivation of the collected onyms made it possible for the author to highlight two marketing strategies used in the promotion of mead. On the one hand, a large group of names presents honey as a traditional alcohol with a long history. On the other hand, the motivations of many of the collected chrematonyms follow the opposite tendency, which is an attempt to present mead as a modern, interesting and intriguing alcohol. https://www.journals.akademicka.pl/lv/article/view/5091chrematonimiaonomastykakomunikacja reklamowa
spellingShingle Rafał Mazur
O nazwach handlowych polskich miodów pitnych – między tradycją a nowoczesnością
LingVaria
chrematonimia
onomastyka
komunikacja reklamowa
title O nazwach handlowych polskich miodów pitnych – między tradycją a nowoczesnością
title_full O nazwach handlowych polskich miodów pitnych – między tradycją a nowoczesnością
title_fullStr O nazwach handlowych polskich miodów pitnych – między tradycją a nowoczesnością
title_full_unstemmed O nazwach handlowych polskich miodów pitnych – między tradycją a nowoczesnością
title_short O nazwach handlowych polskich miodów pitnych – między tradycją a nowoczesnością
title_sort o nazwach handlowych polskich miodow pitnych miedzy tradycja a nowoczesnoscia
topic chrematonimia
onomastyka
komunikacja reklamowa
url https://www.journals.akademicka.pl/lv/article/view/5091
work_keys_str_mv AT rafałmazur onazwachhandlowychpolskichmiodowpitnychmiedzytradycjaanowoczesnoscia