Consumers' Purchasing Decision towards Food Products of Small and Medium Enterprises
The Gross Domestic Product (GDP) of Malaysia has continuously increased from year to year. All industry sectors are responsible for contributing to Malaysia's GDP, including the food and beverage industry. The sales within the Malaysian food and beverage retail industry were forecast to grow ye...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
EconJournals
2016-10-01
|
| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/3143 |
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Consumers' Purchasing Decision towards Food Products of Small and Medium Enterprises
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Consumers' Purchasing Decision towards Food Products of Small and Medium Enterprises
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Consumers’ Purchasing Decision towards Food Products of Small and Medium Enterprises
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