An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market
People’s health awareness has extended from the food industry to the personal beauty industry. Consumers have increased their interest in natural ingredients, sustainable packaging, and other green elements of cosmetics. This research explores consumer attitudes toward green cosmetics. Data were col...
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| Format: | Article |
| Language: | English |
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MDPI AG
2018-11-01
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| Series: | Administrative Sciences |
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| Online Access: | https://www.mdpi.com/2076-3387/8/4/71 |
| _version_ | 1818476500170571776 |
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| author | Yifeng Lin Shaohua Yang Haniruzila Hanifah Qaisar Iqbal |
| author_facet | Yifeng Lin Shaohua Yang Haniruzila Hanifah Qaisar Iqbal |
| author_sort | Yifeng Lin |
| collection | DOAJ |
| description | People’s health awareness has extended from the food industry to the personal beauty industry. Consumers have increased their interest in natural ingredients, sustainable packaging, and other green elements of cosmetics. This research explores consumer attitudes toward green cosmetics. Data were collected through qualitative research instruments (focus groups) since the research aimed to discover in-depth consumer attitudes and feelings. There were 30 British females who agreed to be respondents in five focus groups. They were divided into five focus groups. The key findings of this research were the prevailing neutral attitudes toward green cosmetics due to the lack of knowledge and confusing market standards. The majority of respondents viewed price and performance as the most important factors when choosing cosmetics instead of green elements. However, given the growing awareness of natural and organic ingredients and green production, most respondents admitted the potential change of present neutral attitudes to be more supportive in the future. Green cosmetics is a new trend in the personal beauty industry. This study ascertains the consumer attitudes toward green cosmetics and calls for clearer green standards and regulations in the industry as well as advanced biotechnology to extract natural ingredients. |
| first_indexed | 2024-12-10T09:26:32Z |
| format | Article |
| id | doaj.art-8bbe411f653a45838fa155bf24dd3eab |
| institution | Directory Open Access Journal |
| issn | 2076-3387 |
| language | English |
| last_indexed | 2024-12-10T09:26:32Z |
| publishDate | 2018-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Administrative Sciences |
| spelling | doaj.art-8bbe411f653a45838fa155bf24dd3eab2022-12-22T01:54:30ZengMDPI AGAdministrative Sciences2076-33872018-11-01847110.3390/admsci8040071admsci8040071An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK MarketYifeng Lin0Shaohua Yang1Haniruzila Hanifah2Qaisar Iqbal3Business School, Newcastle University, Newcastle upon Tyne NE1 7RU, UKGraduate School of Business, Universiti Sains Malaysia, Penang 11800, MalaysiaGraduate School of Business, Universiti Sains Malaysia, Penang 11800, MalaysiaSchool of Management, Universiti Sains Malaysia, Penang 11800, MalaysiaPeople’s health awareness has extended from the food industry to the personal beauty industry. Consumers have increased their interest in natural ingredients, sustainable packaging, and other green elements of cosmetics. This research explores consumer attitudes toward green cosmetics. Data were collected through qualitative research instruments (focus groups) since the research aimed to discover in-depth consumer attitudes and feelings. There were 30 British females who agreed to be respondents in five focus groups. They were divided into five focus groups. The key findings of this research were the prevailing neutral attitudes toward green cosmetics due to the lack of knowledge and confusing market standards. The majority of respondents viewed price and performance as the most important factors when choosing cosmetics instead of green elements. However, given the growing awareness of natural and organic ingredients and green production, most respondents admitted the potential change of present neutral attitudes to be more supportive in the future. Green cosmetics is a new trend in the personal beauty industry. This study ascertains the consumer attitudes toward green cosmetics and calls for clearer green standards and regulations in the industry as well as advanced biotechnology to extract natural ingredients.https://www.mdpi.com/2076-3387/8/4/71consumer attitudesgreen cosmeticsaffective cognitive components |
| spellingShingle | Yifeng Lin Shaohua Yang Haniruzila Hanifah Qaisar Iqbal An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market Administrative Sciences consumer attitudes green cosmetics affective cognitive components |
| title | An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market |
| title_full | An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market |
| title_fullStr | An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market |
| title_full_unstemmed | An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market |
| title_short | An Exploratory Study of Consumer Attitudes Toward Green Cosmetics in the UK Market |
| title_sort | exploratory study of consumer attitudes toward green cosmetics in the uk market |
| topic | consumer attitudes green cosmetics affective cognitive components |
| url | https://www.mdpi.com/2076-3387/8/4/71 |
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