What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation
The Covid-19 pandemic has had an adverse effect on the global economy, particularly the hotel industry. Industry players have turned to big data to recover and improve their business performance. This paper aims to identify the key resources to develop and build big data analytics capabilities (BDAC...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Elsevier
2023-06-01
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| Series: | Journal of Open Innovation: Technology, Market and Complexity |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S219985312300183X |
| _version_ | 1797391797116207104 |
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| author | Muhamad Luqman Khalil Norzalita Abd Aziz Fei Long Huan Zhang |
| author_facet | Muhamad Luqman Khalil Norzalita Abd Aziz Fei Long Huan Zhang |
| author_sort | Muhamad Luqman Khalil |
| collection | DOAJ |
| description | The Covid-19 pandemic has had an adverse effect on the global economy, particularly the hotel industry. Industry players have turned to big data to recover and improve their business performance. This paper aims to identify the key resources to develop and build big data analytics capabilities (BDAC). Drawing upon the knowledge-based and dynamic capability views, this research also examines the interplay among BDAC, organizational agility, marketing and organizational innovations, and firm performance in the hotel industry. The partial least square structural equation modeling is used for the data analysis, while quota sampling is used for the sampling design. Based on the statistical data analysis from 115 star-rated hotels in Malaysia, BDAC positively impacts organizational agility, marketing and organizational innovations, and firm performance. Likewise, organizational agility positively impacts firm performance, marketing and organizational innovations. The empirical findings provide researchers and industry players with meaningful insights for improving firm performance in the hotel industry using big data. |
| first_indexed | 2024-03-08T23:38:52Z |
| format | Article |
| id | doaj.art-8bef60f2b2cb4d95847c103698707528 |
| institution | Directory Open Access Journal |
| issn | 2199-8531 |
| language | English |
| last_indexed | 2024-03-08T23:38:52Z |
| publishDate | 2023-06-01 |
| publisher | Elsevier |
| record_format | Article |
| series | Journal of Open Innovation: Technology, Market and Complexity |
| spelling | doaj.art-8bef60f2b2cb4d95847c1036987075282023-12-14T05:22:21ZengElsevierJournal of Open Innovation: Technology, Market and Complexity2199-85312023-06-0192100081What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovationMuhamad Luqman Khalil0Norzalita Abd Aziz1Fei Long2Huan Zhang3UKM-Graduate School of Business, National University of Malaysia (UKM), Bangi, MalaysiaUKM-Graduate School of Business, National University of Malaysia (UKM), Bangi, MalaysiaBusiness School, Guangdong Ocean University, Yangjiang, China; Corresponding author.Business School, Guangdong Ocean University, Yangjiang, ChinaThe Covid-19 pandemic has had an adverse effect on the global economy, particularly the hotel industry. Industry players have turned to big data to recover and improve their business performance. This paper aims to identify the key resources to develop and build big data analytics capabilities (BDAC). Drawing upon the knowledge-based and dynamic capability views, this research also examines the interplay among BDAC, organizational agility, marketing and organizational innovations, and firm performance in the hotel industry. The partial least square structural equation modeling is used for the data analysis, while quota sampling is used for the sampling design. Based on the statistical data analysis from 115 star-rated hotels in Malaysia, BDAC positively impacts organizational agility, marketing and organizational innovations, and firm performance. Likewise, organizational agility positively impacts firm performance, marketing and organizational innovations. The empirical findings provide researchers and industry players with meaningful insights for improving firm performance in the hotel industry using big data.http://www.sciencedirect.com/science/article/pii/S219985312300183XBig data analytics capabilitiesOrganizational agilityMarketing innovationOrganizational innovationFirm performance |
| spellingShingle | Muhamad Luqman Khalil Norzalita Abd Aziz Fei Long Huan Zhang What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation Journal of Open Innovation: Technology, Market and Complexity Big data analytics capabilities Organizational agility Marketing innovation Organizational innovation Firm performance |
| title | What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation |
| title_full | What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation |
| title_fullStr | What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation |
| title_full_unstemmed | What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation |
| title_short | What factors affect firm performance in the hotel industry post-Covid-19 pandemic? Examining the impacts of big data analytics capability, organizational agility and innovation |
| title_sort | what factors affect firm performance in the hotel industry post covid 19 pandemic examining the impacts of big data analytics capability organizational agility and innovation |
| topic | Big data analytics capabilities Organizational agility Marketing innovation Organizational innovation Firm performance |
| url | http://www.sciencedirect.com/science/article/pii/S219985312300183X |
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