Science of Semiology: Apply to an Event
Communication materials have initial role in mass communication. Semiology is part of communication and also effective in marketing for traditional worth, it is like compass which give a direction to society in the world. The importance of semiotics and to analyze Eurovision Song Contest, one of th...
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| Format: | Article |
| Language: | English |
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EconJournals
2016-10-01
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| Series: | International Review of Management and Marketing |
| Online Access: | https://econjournals.com/index.php/irmm/article/view/3405 |
| _version_ | 1797917324844466176 |
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| author | Melahat Arikli |
| author_facet | Melahat Arikli |
| author_sort | Melahat Arikli |
| collection | DOAJ |
| description |
Communication materials have initial role in mass communication. Semiology is part of communication and also effective in marketing for traditional worth, it is like compass which give a direction to society in the world. The importance of semiotics and to analyze Eurovision Song Contest, one of the most important musical event of present societies using semiotic method in that study. The objective of the study is to show how important is semiotics, as a part of communicational process.
Keywords: Semiotic, culture, message.
JEL Classifications: D83, M3
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| first_indexed | 2024-04-10T13:12:39Z |
| format | Article |
| id | doaj.art-8bf0925afbb7408d838f065193221a40 |
| institution | Directory Open Access Journal |
| issn | 2146-4405 |
| language | English |
| last_indexed | 2024-04-10T13:12:39Z |
| publishDate | 2016-10-01 |
| publisher | EconJournals |
| record_format | Article |
| series | International Review of Management and Marketing |
| spelling | doaj.art-8bf0925afbb7408d838f065193221a402023-02-15T16:12:33ZengEconJournalsInternational Review of Management and Marketing2146-44052016-10-0164Science of Semiology: Apply to an EventMelahat Arikli Communication materials have initial role in mass communication. Semiology is part of communication and also effective in marketing for traditional worth, it is like compass which give a direction to society in the world. The importance of semiotics and to analyze Eurovision Song Contest, one of the most important musical event of present societies using semiotic method in that study. The objective of the study is to show how important is semiotics, as a part of communicational process. Keywords: Semiotic, culture, message. JEL Classifications: D83, M3 https://econjournals.com/index.php/irmm/article/view/3405 |
| spellingShingle | Melahat Arikli Science of Semiology: Apply to an Event International Review of Management and Marketing |
| title | Science of Semiology: Apply to an Event |
| title_full | Science of Semiology: Apply to an Event |
| title_fullStr | Science of Semiology: Apply to an Event |
| title_full_unstemmed | Science of Semiology: Apply to an Event |
| title_short | Science of Semiology: Apply to an Event |
| title_sort | science of semiology apply to an event |
| url | https://econjournals.com/index.php/irmm/article/view/3405 |
| work_keys_str_mv | AT melahatarikli scienceofsemiologyapplytoanevent |