A bibliometric review and content analysis of research trends in sensory marketing
AbstractDespite the numerous studies on sensory marketing, research that holistically reviews through bibliometric and cluster analysis the ensuing knowledge about this topic remains elusive. This study aims to (1) systematically synthesize, condensate and understand the research regarding sensory m...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2338879 |
| _version_ | 1797216242815205376 |
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| author | Inês Filipa Saraiva Antunes José Manuel Cristóvão Veríssimo |
| author_facet | Inês Filipa Saraiva Antunes José Manuel Cristóvão Veríssimo |
| author_sort | Inês Filipa Saraiva Antunes |
| collection | DOAJ |
| description | AbstractDespite the numerous studies on sensory marketing, research that holistically reviews through bibliometric and cluster analysis the ensuing knowledge about this topic remains elusive. This study aims to (1) systematically synthesize, condensate and understand the research regarding sensory marketing, and (2) provides suggestions for a future research agenda to help further advances in this field. In detail, based on the methodology proposed by Tranfield et al. (2003), this study was carried out in four different stages: (1) preparation, (2) quality assurance, (3) data extraction, and (4) data analysis and conclusions regarding a systematic review of 342 articles published from 1984 to 2023. Using the Scopus database, the data were retrieved and after processing, the results were graphically illustrated using VOSviewer software. Based on the cluster analysis resulting from the bibliographic coupling analysis, content analysis of 30 documents was performed through the use of MAXQDA software. Overall, this study clarifies the literature that highlights the sensory marketing gaps, enabling the identification of directions for future research. |
| first_indexed | 2024-04-24T11:42:51Z |
| format | Article |
| id | doaj.art-8bf0af23ba8f4da59fc34ea7fd0154c2 |
| institution | Directory Open Access Journal |
| issn | 2331-1975 |
| language | English |
| last_indexed | 2024-04-24T11:42:51Z |
| publishDate | 2024-12-01 |
| publisher | Taylor & Francis Group |
| record_format | Article |
| series | Cogent Business & Management |
| spelling | doaj.art-8bf0af23ba8f4da59fc34ea7fd0154c22024-04-09T15:50:42ZengTaylor & Francis GroupCogent Business & Management2331-19752024-12-0111110.1080/23311975.2024.2338879A bibliometric review and content analysis of research trends in sensory marketingInês Filipa Saraiva Antunes0José Manuel Cristóvão Veríssimo1ISEG – Lisbon School of Economics & Management, Universidade de Lisboa, Lisboa, PortugalISEG – Lisbon School of Economics & Management, Universidade de Lisboa, Lisboa, PortugalAbstractDespite the numerous studies on sensory marketing, research that holistically reviews through bibliometric and cluster analysis the ensuing knowledge about this topic remains elusive. This study aims to (1) systematically synthesize, condensate and understand the research regarding sensory marketing, and (2) provides suggestions for a future research agenda to help further advances in this field. In detail, based on the methodology proposed by Tranfield et al. (2003), this study was carried out in four different stages: (1) preparation, (2) quality assurance, (3) data extraction, and (4) data analysis and conclusions regarding a systematic review of 342 articles published from 1984 to 2023. Using the Scopus database, the data were retrieved and after processing, the results were graphically illustrated using VOSviewer software. Based on the cluster analysis resulting from the bibliographic coupling analysis, content analysis of 30 documents was performed through the use of MAXQDA software. Overall, this study clarifies the literature that highlights the sensory marketing gaps, enabling the identification of directions for future research.https://www.tandfonline.com/doi/10.1080/23311975.2024.2338879Sensory marketingfive sensesconsumer behaviorbibliometric analysiscontent analysisMarketing |
| spellingShingle | Inês Filipa Saraiva Antunes José Manuel Cristóvão Veríssimo A bibliometric review and content analysis of research trends in sensory marketing Cogent Business & Management Sensory marketing five senses consumer behavior bibliometric analysis content analysis Marketing |
| title | A bibliometric review and content analysis of research trends in sensory marketing |
| title_full | A bibliometric review and content analysis of research trends in sensory marketing |
| title_fullStr | A bibliometric review and content analysis of research trends in sensory marketing |
| title_full_unstemmed | A bibliometric review and content analysis of research trends in sensory marketing |
| title_short | A bibliometric review and content analysis of research trends in sensory marketing |
| title_sort | bibliometric review and content analysis of research trends in sensory marketing |
| topic | Sensory marketing five senses consumer behavior bibliometric analysis content analysis Marketing |
| url | https://www.tandfonline.com/doi/10.1080/23311975.2024.2338879 |
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