A bibliometric review and content analysis of research trends in sensory marketing

A bibliometric review and content analysis of research trends in sensory marketing

AbstractDespite the numerous studies on sensory marketing, research that holistically reviews through bibliometric and cluster analysis the ensuing knowledge about this topic remains elusive. This study aims to (1) systematically synthesize, condensate and understand the research regarding sensory m...

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Bibliographic Details
Main Authors: Inês Filipa Saraiva Antunes, José Manuel Cristóvão Veríssimo
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Business & Management
Subjects:
Sensory marketing
five senses
consumer behavior
bibliometric analysis
content analysis
Marketing
Online Access:https://www.tandfonline.com/doi/10.1080/23311975.2024.2338879

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