BASIC SOCIAL STEREOTYPES IN TEACHING MARKETING
In the last decade the number of students enrolled on the first course of Russian universities, almost equal to the number of high school graduates. As a result the higher school teachers have to teach poorly motivated students with low levels of schooling. To increase the effectiveness of the train...
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| Format: | Article |
| Language: | English |
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Moscow Polytechnic University
2016-12-01
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| Series: | Высшее образование в России |
| Subjects: | |
| Online Access: | https://vovr.elpub.ru/jour/article/view/149 |
| _version_ | 1797217984250380288 |
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| author | Lyubov’ M. Naumova |
| author_facet | Lyubov’ M. Naumova |
| author_sort | Lyubov’ M. Naumova |
| collection | DOAJ |
| description | In the last decade the number of students enrolled on the first course of Russian universities, almost equal to the number of high school graduates. As a result the higher school teachers have to teach poorly motivated students with low levels of schooling. To increase the effectiveness of the training of these students the author encourages to use marketing technologies and simulate the process of learning as promotion (or even imposition) non(popular products (knowledge and skills) to weakly motivated buyers (the student). As a marketing tool we use some elements of influence technology developed by the American social psychologist Robert Cialdini. At the heart of these technologies are the basic socio( psychological stereotypes of personality. The action of such stereotypes as goodwill, mutual exchange, social proof and others was considered. The use of marketing tools in educationimproves leaning efficiency and reduces the psychological burden of a teacher, preventing the probability of professional burnout. |
| first_indexed | 2024-03-08T05:43:58Z |
| format | Article |
| id | doaj.art-8bfe3892d5f049cfbe1030a2f82e7e51 |
| institution | Directory Open Access Journal |
| issn | 0869-3617 2072-0459 |
| language | English |
| last_indexed | 2024-04-24T12:10:32Z |
| publishDate | 2016-12-01 |
| publisher | Moscow Polytechnic University |
| record_format | Article |
| series | Высшее образование в России |
| spelling | doaj.art-8bfe3892d5f049cfbe1030a2f82e7e512024-04-08T12:11:54ZengMoscow Polytechnic UniversityВысшее образование в России0869-36172072-04592016-12-01038592148BASIC SOCIAL STEREOTYPES IN TEACHING MARKETINGLyubov’ M. Naumova0Ural State Agrarian UniversityIn the last decade the number of students enrolled on the first course of Russian universities, almost equal to the number of high school graduates. As a result the higher school teachers have to teach poorly motivated students with low levels of schooling. To increase the effectiveness of the training of these students the author encourages to use marketing technologies and simulate the process of learning as promotion (or even imposition) non(popular products (knowledge and skills) to weakly motivated buyers (the student). As a marketing tool we use some elements of influence technology developed by the American social psychologist Robert Cialdini. At the heart of these technologies are the basic socio( psychological stereotypes of personality. The action of such stereotypes as goodwill, mutual exchange, social proof and others was considered. The use of marketing tools in educationimproves leaning efficiency and reduces the psychological burden of a teacher, preventing the probability of professional burnout.https://vovr.elpub.ru/jour/article/view/149слабая учебная мотивацияпрофессиональное выгораниепедагогический маркетингтехнологии влияниясоциальные стереотипыблагорасположениевзаимный обменследование авторитетамсоциальное доказательствопо- следовательное поведениеweak academic motivationprofessional burnoutteaching marketinginfluence technologiesbasic social stereotypesgoodwillmutual exchangefollowing the authoritiessocial proofconsistent behavior |
| spellingShingle | Lyubov’ M. Naumova BASIC SOCIAL STEREOTYPES IN TEACHING MARKETING Высшее образование в России слабая учебная мотивация профессиональное выгорание педагогический маркетинг технологии влияния социальные стереотипы благорасположение взаимный обмен следование авторитетам социальное доказательство по- следовательное поведение weak academic motivation professional burnout teaching marketing influence technologies basic social stereotypes goodwill mutual exchange following the authorities social proof consistent behavior |
| title | BASIC SOCIAL STEREOTYPES IN TEACHING MARKETING |
| title_full | BASIC SOCIAL STEREOTYPES IN TEACHING MARKETING |
| title_fullStr | BASIC SOCIAL STEREOTYPES IN TEACHING MARKETING |
| title_full_unstemmed | BASIC SOCIAL STEREOTYPES IN TEACHING MARKETING |
| title_short | BASIC SOCIAL STEREOTYPES IN TEACHING MARKETING |
| title_sort | basic social stereotypes in teaching marketing |
| topic | слабая учебная мотивация профессиональное выгорание педагогический маркетинг технологии влияния социальные стереотипы благорасположение взаимный обмен следование авторитетам социальное доказательство по- следовательное поведение weak academic motivation professional burnout teaching marketing influence technologies basic social stereotypes goodwill mutual exchange following the authorities social proof consistent behavior |
| url | https://vovr.elpub.ru/jour/article/view/149 |
| work_keys_str_mv | AT lyubovmnaumova basicsocialstereotypesinteachingmarketing |