Is this advertisement designed to appeal to you? Adolescents’ views about Instagram advertisements promoting ultra-processed products

Abstract Objective: Examine the key elements that characterise social media advertisements targeted at adolescents by asking adolescents which features of Instagram ads promoting ultra-processed products make them designed to appeal to adolescents. Design: Instagram ads promoting ultra-processed...

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Bibliographic Details
Main Authors: Gastón Ares, Lucía Antúnez, Florencia Alcaire, Virginia Natero, Tobias Otterbring
Format: Article
Language:English
Published: Cambridge University Press 2024-01-01
Series:Public Health Nutrition
Subjects:
Online Access:https://www.cambridge.org/core/product/identifier/S1368980024000533/type/journal_article

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