Factors contributing to tourism demand at major Japanese hot springs

Hot springs are a major tourism resource in nature-based tourism, and the hot springs market is one of the biggest sectors in wellness tourism markets. In the present study, we examine factors contributing to tourism demand for major hot spring resorts in Japan using ordinary least squares regressio...

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Main Authors: Nagi Medai, Naoyuki Okamoto, Yu Ogasawara, Katsuya Hihara
Format: Article
Language:English
Published: Public Library of Science (PLoS) 2022-01-01
Series:PLoS ONE
Online Access:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9477256/?tool=EBI
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author Nagi Medai
Naoyuki Okamoto
Yu Ogasawara
Katsuya Hihara
author_facet Nagi Medai
Naoyuki Okamoto
Yu Ogasawara
Katsuya Hihara
author_sort Nagi Medai
collection DOAJ
description Hot springs are a major tourism resource in nature-based tourism, and the hot springs market is one of the biggest sectors in wellness tourism markets. In the present study, we examine factors contributing to tourism demand for major hot spring resorts in Japan using ordinary least squares regression models and generalized linear mixed models, and compare the estimation results. The results show that significant factors in most of our models are quality of accommodations and the degree of dependence on inbound demand. Furthermore, the number of non-Japanese languages supported on websites of hot spring resorts has a significant impact on inbound demand. Since the results of the present study cover more than 80 hot spring sites, the results highlight common important factors for hot spring resorts. Such widely applicable factors have been missing in previous studies, and the present study fills this research gap.
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spelling doaj.art-8c2e7b7a770141bfbf8a7ddf06298e012022-12-22T04:04:53ZengPublic Library of Science (PLoS)PLoS ONE1932-62032022-01-01179Factors contributing to tourism demand at major Japanese hot springsNagi MedaiNaoyuki OkamotoYu OgasawaraKatsuya HiharaHot springs are a major tourism resource in nature-based tourism, and the hot springs market is one of the biggest sectors in wellness tourism markets. In the present study, we examine factors contributing to tourism demand for major hot spring resorts in Japan using ordinary least squares regression models and generalized linear mixed models, and compare the estimation results. The results show that significant factors in most of our models are quality of accommodations and the degree of dependence on inbound demand. Furthermore, the number of non-Japanese languages supported on websites of hot spring resorts has a significant impact on inbound demand. Since the results of the present study cover more than 80 hot spring sites, the results highlight common important factors for hot spring resorts. Such widely applicable factors have been missing in previous studies, and the present study fills this research gap.https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9477256/?tool=EBI
spellingShingle Nagi Medai
Naoyuki Okamoto
Yu Ogasawara
Katsuya Hihara
Factors contributing to tourism demand at major Japanese hot springs
PLoS ONE
title Factors contributing to tourism demand at major Japanese hot springs
title_full Factors contributing to tourism demand at major Japanese hot springs
title_fullStr Factors contributing to tourism demand at major Japanese hot springs
title_full_unstemmed Factors contributing to tourism demand at major Japanese hot springs
title_short Factors contributing to tourism demand at major Japanese hot springs
title_sort factors contributing to tourism demand at major japanese hot springs
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9477256/?tool=EBI
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AT yuogasawara factorscontributingtotourismdemandatmajorjapanesehotsprings
AT katsuyahihara factorscontributingtotourismdemandatmajorjapanesehotsprings