A MARKETING RESEARCH REGARDING THE PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCA
This paper presents a marketing research that focuses on the perception, experience and attitude of persons from the Technical University of Cluj-Napoca (especially students), regarding Coca-cola and Pepsi-cola soft drinks. Given the fact that within the Technical University from Cluj-Napoca (in the...
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| Format: | Article |
| Language: | English |
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AcademicPres
2012-12-01
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| Series: | Agricultura |
| Online Access: | http://journals.usamvcluj.ro/index.php/agricultura/article/view/9091 |
| Summary: | This paper presents a marketing research that focuses on the perception, experience and attitude of persons from the Technical University of Cluj-Napoca (especially students), regarding Coca-cola and Pepsi-cola soft drinks. Given the fact that within the Technical University from Cluj-Napoca (in the places where they serve food) the only soft drinks you can buy are from the PepsiCo range, due to the fact that they’ve won this commercial right. |
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| ISSN: | 1221-5317 |