A MARKETING RESEARCH REGARDING THE PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCA
This paper presents a marketing research that focuses on the perception, experience and attitude of persons from the Technical University of Cluj-Napoca (especially students), regarding Coca-cola and Pepsi-cola soft drinks. Given the fact that within the Technical University from Cluj-Napoca (in the...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
AcademicPres
2012-12-01
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| Series: | Agricultura |
| Online Access: | http://journals.usamvcluj.ro/index.php/agricultura/article/view/9091 |
| _version_ | 1818391002432405504 |
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| author | M. O. Naghiu |
| author_facet | M. O. Naghiu |
| author_sort | M. O. Naghiu |
| collection | DOAJ |
| description | This paper presents a marketing research that focuses on the perception, experience and attitude of persons from the Technical University of Cluj-Napoca (especially students), regarding Coca-cola and Pepsi-cola soft drinks. Given the fact that within the Technical University from Cluj-Napoca (in the places where they serve food) the only soft drinks you can buy are from the PepsiCo range, due to the fact that they’ve won this commercial right. |
| first_indexed | 2024-12-14T05:06:36Z |
| format | Article |
| id | doaj.art-8c485cddec7f49d89d3912fdb172c7fc |
| institution | Directory Open Access Journal |
| issn | 1221-5317 |
| language | English |
| last_indexed | 2024-12-14T05:06:36Z |
| publishDate | 2012-12-01 |
| publisher | AcademicPres |
| record_format | Article |
| series | Agricultura |
| spelling | doaj.art-8c485cddec7f49d89d3912fdb172c7fc2022-12-21T23:16:06ZengAcademicPresAgricultura1221-53172012-12-01833-410.15835/arspa.v83i3-4.90917980A MARKETING RESEARCH REGARDING THE PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCAM. O. Naghiu0Technical University, 28 Memorandumului Str, 400114 Cluj-NapocaThis paper presents a marketing research that focuses on the perception, experience and attitude of persons from the Technical University of Cluj-Napoca (especially students), regarding Coca-cola and Pepsi-cola soft drinks. Given the fact that within the Technical University from Cluj-Napoca (in the places where they serve food) the only soft drinks you can buy are from the PepsiCo range, due to the fact that they’ve won this commercial right.http://journals.usamvcluj.ro/index.php/agricultura/article/view/9091 |
| spellingShingle | M. O. Naghiu A MARKETING RESEARCH REGARDING THE PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCA Agricultura |
| title | A MARKETING RESEARCH REGARDING THE PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCA |
| title_full | A MARKETING RESEARCH REGARDING THE PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCA |
| title_fullStr | A MARKETING RESEARCH REGARDING THE PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCA |
| title_full_unstemmed | A MARKETING RESEARCH REGARDING THE PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCA |
| title_short | A MARKETING RESEARCH REGARDING THE PERCEPTION TOWARDS PEPSI-COLA AND COCA-COLA SOFT DRINKS WITHIN THE TECHNICAL UNIVERSITY FROM CLUJ-NAPOCA |
| title_sort | marketing research regarding the perception towards pepsi cola and coca cola soft drinks within the technical university from cluj napoca |
| url | http://journals.usamvcluj.ro/index.php/agricultura/article/view/9091 |
| work_keys_str_mv | AT monaghiu amarketingresearchregardingtheperceptiontowardspepsicolaandcocacolasoftdrinkswithinthetechnicaluniversityfromclujnapoca AT monaghiu marketingresearchregardingtheperceptiontowardspepsicolaandcocacolasoftdrinkswithinthetechnicaluniversityfromclujnapoca |