Research on Users’ Exercise Behaviors of Online Exercise Community Based on Social Capital Theory

Online exercise communities play an important role in their users’ self-health management. The willingness of users to interact and create user-generated content in online communities reflects the vitality of the online exercise community and the positive impact it has on offline users’ health perfo...

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Main Authors: Jing Fan, Xingchen Guo, Xuan Liu, Xinyi Xue
Format: Article
Language:English
Published: MDPI AG 2023-08-01
Series:Systems
Subjects:
Online Access:https://www.mdpi.com/2079-8954/11/8/411
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author Jing Fan
Xingchen Guo
Xuan Liu
Xinyi Xue
author_facet Jing Fan
Xingchen Guo
Xuan Liu
Xinyi Xue
author_sort Jing Fan
collection DOAJ
description Online exercise communities play an important role in their users’ self-health management. The willingness of users to interact and create user-generated content in online communities reflects the vitality of the online exercise community and the positive impact it has on offline users’ health performance. Therefore, based on social capital theory, we study the relationship between three types of social capital and users’ offline exercise behaviors and add off-topics in the community in the model. We select the KEEP health community user group as the research setting and conduct the regression analysis. The results show that owned centrality and reciprocity have a significant positive relationship with users’ exercise behaviors; accessed centrality and trust have a significant negative relationship with users’ exercise behaviors; and common topics and off-topics show a partly significant correlation. As a moderating variable, off-topics have a negative moderating effect on owned centrality and betweenness centrality, but a positive moderating effect on reciprocity and trust among group members. The results enrich and expand social capital theory, deepen the research on users’ exercise behaviors in the online exercise community, and provide a good reference for online exercise community management.
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spelling doaj.art-8c646c3b71ab4c62b90c7f5b5fa33d5c2023-11-19T03:12:48ZengMDPI AGSystems2079-89542023-08-0111841110.3390/systems11080411Research on Users’ Exercise Behaviors of Online Exercise Community Based on Social Capital TheoryJing Fan0Xingchen Guo1Xuan Liu2Xinyi Xue3International Business School, Beijing Foreign Studies University, Beijing 100089, ChinaSchool of International Trade and Economics, University of International Business and Economics, Beijing 100029, ChinaSchool of Business, East China University of Science and Technology, Shanghai 200237, ChinaInternational Business School, Beijing Foreign Studies University, Beijing 100089, ChinaOnline exercise communities play an important role in their users’ self-health management. The willingness of users to interact and create user-generated content in online communities reflects the vitality of the online exercise community and the positive impact it has on offline users’ health performance. Therefore, based on social capital theory, we study the relationship between three types of social capital and users’ offline exercise behaviors and add off-topics in the community in the model. We select the KEEP health community user group as the research setting and conduct the regression analysis. The results show that owned centrality and reciprocity have a significant positive relationship with users’ exercise behaviors; accessed centrality and trust have a significant negative relationship with users’ exercise behaviors; and common topics and off-topics show a partly significant correlation. As a moderating variable, off-topics have a negative moderating effect on owned centrality and betweenness centrality, but a positive moderating effect on reciprocity and trust among group members. The results enrich and expand social capital theory, deepen the research on users’ exercise behaviors in the online exercise community, and provide a good reference for online exercise community management.https://www.mdpi.com/2079-8954/11/8/411online exercise communitystructural capitalrelationship capitalcognitive capitalexercise behavior
spellingShingle Jing Fan
Xingchen Guo
Xuan Liu
Xinyi Xue
Research on Users’ Exercise Behaviors of Online Exercise Community Based on Social Capital Theory
Systems
online exercise community
structural capital
relationship capital
cognitive capital
exercise behavior
title Research on Users’ Exercise Behaviors of Online Exercise Community Based on Social Capital Theory
title_full Research on Users’ Exercise Behaviors of Online Exercise Community Based on Social Capital Theory
title_fullStr Research on Users’ Exercise Behaviors of Online Exercise Community Based on Social Capital Theory
title_full_unstemmed Research on Users’ Exercise Behaviors of Online Exercise Community Based on Social Capital Theory
title_short Research on Users’ Exercise Behaviors of Online Exercise Community Based on Social Capital Theory
title_sort research on users exercise behaviors of online exercise community based on social capital theory
topic online exercise community
structural capital
relationship capital
cognitive capital
exercise behavior
url https://www.mdpi.com/2079-8954/11/8/411
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AT xingchenguo researchonusersexercisebehaviorsofonlineexercisecommunitybasedonsocialcapitaltheory
AT xuanliu researchonusersexercisebehaviorsofonlineexercisecommunitybasedonsocialcapitaltheory
AT xinyixue researchonusersexercisebehaviorsofonlineexercisecommunitybasedonsocialcapitaltheory