Usability Analysis of MSME Business Accounting Applications Based on User Retention Using ISO 9241-11
BukuWarung has been known as a MSME’s bookkeeping application in Indonesia. As the features developed, there were disappointed responses from Playstore reviews, social media, and research interviews who complained about the usability aspect of this application, thus triggering the desire for users...
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| Format: | Article |
| Language: | English |
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Universitas Nusantara PGRI Kediri
2023-02-01
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| Series: | Intensif: Jurnal Ilmiah Penelitian Teknologi dan Penerapan Sistem Informasi |
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| Online Access: | https://ojs.unpkediri.ac.id/index.php/intensif/article/view/18879 |
| _version_ | 1828037442206171136 |
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| author | Lega Adilawati Qurrotul Aini Nuryasin Nuryasin |
| author_facet | Lega Adilawati Qurrotul Aini Nuryasin Nuryasin |
| author_sort | Lega Adilawati |
| collection | DOAJ |
| description |
BukuWarung has been known as a MSME’s bookkeeping application in Indonesia. As the features developed, there were disappointed responses from Playstore reviews, social media, and research interviews who complained about the usability aspect of this application, thus triggering the desire for users to stop using the application. This condition motivates the author to assess the impact level of usability in aspects of Effectiveness, Efficiency, and Satisfaction on user retention. This study used a partial least square–structural equation model method. The total of 248 user samples was obtained using simple random sampling and voluntary response techniques. The research uses CSUQ, as well as questions for user retention. For data testing used Ms. Excel and SmartPLS version 3.3.3. According to the measurement model, 7 of 22 all variables were deleted. This study proves that Effectiveness, Efficiency, and Satisfaction have a positive and significant effect of up to 74.8% on user retention. However, the size of influence and relative influence is weak on user retention. User retention indicators affected by usability are increasing purchases as tenure grows, customer referrals, and premium prices. The implication for BukuWarung is to conduct usability testing on each feature.
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| first_indexed | 2024-04-10T16:11:40Z |
| format | Article |
| id | doaj.art-8c7a0b226ced403ba59d122e4fed5315 |
| institution | Directory Open Access Journal |
| issn | 2580-409X 2549-6824 |
| language | English |
| last_indexed | 2024-04-10T16:11:40Z |
| publishDate | 2023-02-01 |
| publisher | Universitas Nusantara PGRI Kediri |
| record_format | Article |
| series | Intensif: Jurnal Ilmiah Penelitian Teknologi dan Penerapan Sistem Informasi |
| spelling | doaj.art-8c7a0b226ced403ba59d122e4fed53152023-02-09T23:48:56ZengUniversitas Nusantara PGRI KediriIntensif: Jurnal Ilmiah Penelitian Teknologi dan Penerapan Sistem Informasi2580-409X2549-68242023-02-017110.29407/intensif.v7i1.18879Usability Analysis of MSME Business Accounting Applications Based on User Retention Using ISO 9241-11Lega Adilawati0Qurrotul Aini1Nuryasin Nuryasin2UIN Syarif Hidayatullah JakartaUIN Syarif Hidayatullah Jakarta UIN Syarif Hidayatullah Jakarta BukuWarung has been known as a MSME’s bookkeeping application in Indonesia. As the features developed, there were disappointed responses from Playstore reviews, social media, and research interviews who complained about the usability aspect of this application, thus triggering the desire for users to stop using the application. This condition motivates the author to assess the impact level of usability in aspects of Effectiveness, Efficiency, and Satisfaction on user retention. This study used a partial least square–structural equation model method. The total of 248 user samples was obtained using simple random sampling and voluntary response techniques. The research uses CSUQ, as well as questions for user retention. For data testing used Ms. Excel and SmartPLS version 3.3.3. According to the measurement model, 7 of 22 all variables were deleted. This study proves that Effectiveness, Efficiency, and Satisfaction have a positive and significant effect of up to 74.8% on user retention. However, the size of influence and relative influence is weak on user retention. User retention indicators affected by usability are increasing purchases as tenure grows, customer referrals, and premium prices. The implication for BukuWarung is to conduct usability testing on each feature. https://ojs.unpkediri.ac.id/index.php/intensif/article/view/18879UsabilityUser RetentionISO 9241-11PLS SEMSmartPLS |
| spellingShingle | Lega Adilawati Qurrotul Aini Nuryasin Nuryasin Usability Analysis of MSME Business Accounting Applications Based on User Retention Using ISO 9241-11 Intensif: Jurnal Ilmiah Penelitian Teknologi dan Penerapan Sistem Informasi Usability User Retention ISO 9241-11 PLS SEM SmartPLS |
| title | Usability Analysis of MSME Business Accounting Applications Based on User Retention Using ISO 9241-11 |
| title_full | Usability Analysis of MSME Business Accounting Applications Based on User Retention Using ISO 9241-11 |
| title_fullStr | Usability Analysis of MSME Business Accounting Applications Based on User Retention Using ISO 9241-11 |
| title_full_unstemmed | Usability Analysis of MSME Business Accounting Applications Based on User Retention Using ISO 9241-11 |
| title_short | Usability Analysis of MSME Business Accounting Applications Based on User Retention Using ISO 9241-11 |
| title_sort | usability analysis of msme business accounting applications based on user retention using iso 9241 11 |
| topic | Usability User Retention ISO 9241-11 PLS SEM SmartPLS |
| url | https://ojs.unpkediri.ac.id/index.php/intensif/article/view/18879 |
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