Alienation and Digital Labour—A Depth-Hermeneutic Inquiry into Online Commodification and the Unconscious

At the core of this paper is a psychosocial inquiry into the Marxist concept of alienation and its applications to the field of digital labour. Following a brief review of different theoretical works on alienation, it looks into its recent conceptualisations and applications to the study of online s...

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Main Authors: Steffen Krüger, Jacob Johanssen
Format: Article
Language:English
Published: Paderborn University: Media Systems and Media Organisation Research Group 2014-09-01
Series:tripleC: Communication, Capitalism & Critique
Subjects:
Online Access:https://www.triple-c.at/index.php/tripleC/article/view/548
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author Steffen Krüger
Jacob Johanssen
author_facet Steffen Krüger
Jacob Johanssen
author_sort Steffen Krüger
collection DOAJ
description At the core of this paper is a psychosocial inquiry into the Marxist concept of alienation and its applications to the field of digital labour. Following a brief review of different theoretical works on alienation, it looks into its recent conceptualisations and applications to the study of online social networking sites. Finally, the authors offer suggestions on how to extend and render more complex these recent approaches through in-depth analyses of Facebook posts that exemplify how alienation is experienced, articulated, and expressed online. For this perspective, the article draws on Rahel Jaeggi’s (2005) reassessment of alienation, as well as the depth-hermeneutic method of “scenic understanding” developed by Alfred Lorenzer (e.g. 1970; 1986).
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spelling doaj.art-8c891b258d0c4097ad848887d97e33a82023-09-02T03:45:43ZengPaderborn University: Media Systems and Media Organisation Research GrouptripleC: Communication, Capitalism & Critique1726-670X1726-670X2014-09-01122632–647632–64710.31269/triplec.v12i2.548548Alienation and Digital Labour—A Depth-Hermeneutic Inquiry into Online Commodification and the UnconsciousSteffen Krüger0Jacob Johanssen1University of Oslo Oslo NorwayUniversity of East London London EnglandAt the core of this paper is a psychosocial inquiry into the Marxist concept of alienation and its applications to the field of digital labour. Following a brief review of different theoretical works on alienation, it looks into its recent conceptualisations and applications to the study of online social networking sites. Finally, the authors offer suggestions on how to extend and render more complex these recent approaches through in-depth analyses of Facebook posts that exemplify how alienation is experienced, articulated, and expressed online. For this perspective, the article draws on Rahel Jaeggi’s (2005) reassessment of alienation, as well as the depth-hermeneutic method of “scenic understanding” developed by Alfred Lorenzer (e.g. 1970; 1986).https://www.triple-c.at/index.php/tripleC/article/view/548AlienationPsychoanalysisAlfred LorenzerDigital LabourDepth-HermeneuticsPsychosocial
spellingShingle Steffen Krüger
Jacob Johanssen
Alienation and Digital Labour—A Depth-Hermeneutic Inquiry into Online Commodification and the Unconscious
tripleC: Communication, Capitalism & Critique
Alienation
Psychoanalysis
Alfred Lorenzer
Digital Labour
Depth-Hermeneutics
Psychosocial
title Alienation and Digital Labour—A Depth-Hermeneutic Inquiry into Online Commodification and the Unconscious
title_full Alienation and Digital Labour—A Depth-Hermeneutic Inquiry into Online Commodification and the Unconscious
title_fullStr Alienation and Digital Labour—A Depth-Hermeneutic Inquiry into Online Commodification and the Unconscious
title_full_unstemmed Alienation and Digital Labour—A Depth-Hermeneutic Inquiry into Online Commodification and the Unconscious
title_short Alienation and Digital Labour—A Depth-Hermeneutic Inquiry into Online Commodification and the Unconscious
title_sort alienation and digital labour a depth hermeneutic inquiry into online commodification and the unconscious
topic Alienation
Psychoanalysis
Alfred Lorenzer
Digital Labour
Depth-Hermeneutics
Psychosocial
url https://www.triple-c.at/index.php/tripleC/article/view/548
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