Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Konsumen Pada Global Motor Gorontalo
This research aims to determine the effect of product, price, promotion, and location on purchasing decisions. The data used in the research are primary data sourced from filling out questionnaires. The sample used in the research amounted to 56 respondents with the form sampling using accidental....
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis Islam
2022-06-01
|
| Series: | Mabsya |
| Subjects: | |
| Online Access: | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/6566 |
| _version_ | 1797303665598398464 |
|---|---|
| author | Nur Milawati Saputri Badu |
| author_facet | Nur Milawati Saputri Badu |
| author_sort | Nur Milawati Saputri Badu |
| collection | DOAJ |
| description |
This research aims to determine the effect of product, price, promotion, and location on purchasing decisions. The data used in the research are primary data sourced from filling out questionnaires. The sample used in the research amounted to 56 respondents with the form sampling using accidental. The analytical technique used to answer the research problem and test the hypothesis is multiple regression analysis using a statistical product service (SPSS) application which is used to analyze the data. The results of the research (1) there is a negative but not significant effect of the product on purchasing decisions (2) there is a positive and significant effect of price on purchasing decisions (3) there is a positive and significant influence of promotion on purchasing decisions (4) there is a positive but not significant influence of location on purchasing decisions (5) there is an effect of the product, price, promotion and location on purchasing decisions.
|
| first_indexed | 2024-03-07T23:56:02Z |
| format | Article |
| id | doaj.art-8c94241ea84e4f988b97125119a7896b |
| institution | Directory Open Access Journal |
| issn | 2714-5565 2714-7797 |
| language | English |
| last_indexed | 2024-03-07T23:56:02Z |
| publishDate | 2022-06-01 |
| publisher | Fakultas Ekonomi dan Bisnis Islam |
| record_format | Article |
| series | Mabsya |
| spelling | doaj.art-8c94241ea84e4f988b97125119a7896b2024-02-18T08:22:09ZengFakultas Ekonomi dan Bisnis IslamMabsya2714-55652714-77972022-06-014110.24090/mabsya.v4i1.6566Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Konsumen Pada Global Motor GorontaloNur Milawati Saputri Badu0Penerima Beasiswa BAZNAS This research aims to determine the effect of product, price, promotion, and location on purchasing decisions. The data used in the research are primary data sourced from filling out questionnaires. The sample used in the research amounted to 56 respondents with the form sampling using accidental. The analytical technique used to answer the research problem and test the hypothesis is multiple regression analysis using a statistical product service (SPSS) application which is used to analyze the data. The results of the research (1) there is a negative but not significant effect of the product on purchasing decisions (2) there is a positive and significant effect of price on purchasing decisions (3) there is a positive and significant influence of promotion on purchasing decisions (4) there is a positive but not significant influence of location on purchasing decisions (5) there is an effect of the product, price, promotion and location on purchasing decisions. https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/6566product, price, promotion, location, purchase decision |
| spellingShingle | Nur Milawati Saputri Badu Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Konsumen Pada Global Motor Gorontalo Mabsya product, price, promotion, location, purchase decision |
| title | Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Konsumen Pada Global Motor Gorontalo |
| title_full | Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Konsumen Pada Global Motor Gorontalo |
| title_fullStr | Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Konsumen Pada Global Motor Gorontalo |
| title_full_unstemmed | Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Konsumen Pada Global Motor Gorontalo |
| title_short | Pengaruh Kualitas Pelayanan dan Harga Terhadap Loyalitas Konsumen Pada Global Motor Gorontalo |
| title_sort | pengaruh kualitas pelayanan dan harga terhadap loyalitas konsumen pada global motor gorontalo |
| topic | product, price, promotion, location, purchase decision |
| url | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/6566 |
| work_keys_str_mv | AT nurmilawatisaputribadu pengaruhkualitaspelayanandanhargaterhadaployalitaskonsumenpadaglobalmotorgorontalo |