Determining factors of SMEs marketing performance in Bandung City: Quantitative Approach

Determining factors of SMEs marketing performance in Bandung City: Quantitative Approach

This study aims to determine the interaction model between entrepreneurial orientation, product innovation, and competitive advantage on the marketing performance of fashion SMEs in Bandung City. The method used was simple random sampling with the main subjects being 100 owners or managers of fashio...

Full description

Bibliographic Details
Main Authors: Katharina Veronika, Bambang Teguh Munajat, Lany Rizki Purnama, M Faliq Fauzan
Format: Article
Language:English
Published: Program Studi Pendidikan Ekonomi Fakultas Keguruan dan Ilmu Pendidikan Universitas Lambung Mangkurat, Banjarmasin 2025-12-01
Series:Journal of Economics Education and Entrepreneurship
Subjects:
entrepreneurial orientation
product innovation
competitive advantage
marketing performance
Online Access:https://ppjp.ulm.ac.id/journals/index.php/jee/article/view/12417/pdf

Internet

https://ppjp.ulm.ac.id/journals/index.php/jee/article/view/12417/pdf

Similar Items