Relationship between Social Media Use and Development of Crop Production Skills in Saudi Arabia
The current study examined the information preferences of the subscribers of various agricultural content accounts on social media as well as the perceived impact of social media on crop production skills in Saudi Arabia. Data were collected from the subscribers of the agricultural content accounts...
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| Format: | Article |
| Language: | English |
| Published: |
Agricultural Extension Society of Nigeria
2024-01-01
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| Series: | Journal of Agricultural Extension |
| Subjects: | |
| Online Access: | https://journal.aesonnigeria.org/index.php/jae/article/view/3692 |
| _version_ | 1797356478908071936 |
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| author | Dabiah, Abdulaziz Thabet Alotibi, Yahya S. Azeem, Muhammad Imran |
| author_facet | Dabiah, Abdulaziz Thabet Alotibi, Yahya S. Azeem, Muhammad Imran |
| author_sort | Dabiah, Abdulaziz Thabet |
| collection | DOAJ |
| description | The current study examined the information preferences of the subscribers of various agricultural content accounts on social media as well as the perceived impact of social media on crop production skills in Saudi Arabia. Data were collected from the subscribers of the agricultural content accounts of Saudi Arabia on social media using an online survey with the help of a structured questionnaire and a convenient sampling methodology. Both descriptive statistics and Pearson correlation analysis were run to analyse the data. The majority (81%) of the respondents preferred agricultural information in the form of videos, followed by photos (75%). Moreover, a moderate to high impact was reported by the respondents on their various agricultural skills. Trust in social media had a significant negative correlation with respondents’ perceived impact on their crop production skills. The respondents’ preferences for a particular type of information had a significant positive correlation with the perceived impact of social media on their crop production skills. We conclude that subscribers’ trust in social media and their preference for agricultural information in the form of videos are the critical factors that may shape their behaviour positively. |
| first_indexed | 2024-03-08T14:28:12Z |
| format | Article |
| id | doaj.art-8cb0423928724c8db892dd4acd3af804 |
| institution | Directory Open Access Journal |
| issn | 1119-944X 2408-6851 |
| language | English |
| last_indexed | 2024-03-08T14:28:12Z |
| publishDate | 2024-01-01 |
| publisher | Agricultural Extension Society of Nigeria |
| record_format | Article |
| series | Journal of Agricultural Extension |
| spelling | doaj.art-8cb0423928724c8db892dd4acd3af8042024-01-12T19:25:06ZengAgricultural Extension Society of NigeriaJournal of Agricultural Extension1119-944X2408-68512024-01-0128119social media, agricultural skillshttps://dx.doi.org/10.4314/jae.v28i1.3Relationship between Social Media Use and Development of Crop Production Skills in Saudi Arabia Dabiah, Abdulaziz Thabet 0https://orcid.org/0000-0002-9540-1127Alotibi, Yahya S.1https://orcid.org/0000-0002-4939-1538Azeem, Muhammad Imran2https://orcid.org/0000-0001-6744-2557Department of Agricultural Extension and Rural Society, College of Food and Agriculture Sciences, King Saud University, Riyadh, Saudi Arabia.Department of Agricultural Extension and Rural Society, College of Food and Agriculture Sciences, King Saud University, Riyadh, Saudi ArabiaDepartment of Agricultural Extension and Rural Society, College of Food and Agriculture Sciences, King Saud University, Riyadh, Saudi Arabia.The current study examined the information preferences of the subscribers of various agricultural content accounts on social media as well as the perceived impact of social media on crop production skills in Saudi Arabia. Data were collected from the subscribers of the agricultural content accounts of Saudi Arabia on social media using an online survey with the help of a structured questionnaire and a convenient sampling methodology. Both descriptive statistics and Pearson correlation analysis were run to analyse the data. The majority (81%) of the respondents preferred agricultural information in the form of videos, followed by photos (75%). Moreover, a moderate to high impact was reported by the respondents on their various agricultural skills. Trust in social media had a significant negative correlation with respondents’ perceived impact on their crop production skills. The respondents’ preferences for a particular type of information had a significant positive correlation with the perceived impact of social media on their crop production skills. We conclude that subscribers’ trust in social media and their preference for agricultural information in the form of videos are the critical factors that may shape their behaviour positively.https://journal.aesonnigeria.org/index.php/jae/article/view/3692social mediaagricultural skill |
| spellingShingle | Dabiah, Abdulaziz Thabet Alotibi, Yahya S. Azeem, Muhammad Imran Relationship between Social Media Use and Development of Crop Production Skills in Saudi Arabia Journal of Agricultural Extension social media agricultural skill |
| title | Relationship between Social Media Use and Development of Crop Production Skills in Saudi Arabia |
| title_full | Relationship between Social Media Use and Development of Crop Production Skills in Saudi Arabia |
| title_fullStr | Relationship between Social Media Use and Development of Crop Production Skills in Saudi Arabia |
| title_full_unstemmed | Relationship between Social Media Use and Development of Crop Production Skills in Saudi Arabia |
| title_short | Relationship between Social Media Use and Development of Crop Production Skills in Saudi Arabia |
| title_sort | relationship between social media use and development of crop production skills in saudi arabia |
| topic | social media agricultural skill |
| url | https://journal.aesonnigeria.org/index.php/jae/article/view/3692 |
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