Challenges of electronic negotiation

Electronic negotiation is a complex issue whose exploration requires an interdisciplinary approach. In the framework of contemporary e-business, electronic negotiation has become an integral part of business communication, which differs from traditional face-to-face negotiation in its context. The...

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Main Author: Katija Vojvodić
Format: Article
Language:English
Published: Faculty of Economics and Business in Osijek 2013-12-01
Series:Ekonomski Vjesnik
Subjects:
Online Access:http://hrcak.srce.hr/file/172168
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author Katija Vojvodić
author_facet Katija Vojvodić
author_sort Katija Vojvodić
collection DOAJ
description Electronic negotiation is a complex issue whose exploration requires an interdisciplinary approach. In the framework of contemporary e-business, electronic negotiation has become an integral part of business communication, which differs from traditional face-to-face negotiation in its context. The main aim of this paper is to examine the key features of electronic negotiation, its advantages and disadvantages, as well as implications of negotiating through electronic communication channels. Despite the advantages of electronic negotiation, most managers still prefer face-to-face negotiations although they should combine the two. The conclusion is that negotiators need to understand and take into consideration the specific nature of electronic negotiation in order to improve and continually upgrade their negotiating skills. Such an approach can provide a good basis for the preparation of the negotiator, help in overcoming potential threats, facilitate a smooth electronic negotiation process, and lead to a successful outcome.
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spelling doaj.art-8cbd1eb55a724912ae3319128c8f61522024-02-02T06:44:38ZengFaculty of Economics and Business in OsijekEkonomski Vjesnik0353-359X1847-22062013-12-01XXVI2597597Challenges of electronic negotiationKatija VojvodićElectronic negotiation is a complex issue whose exploration requires an interdisciplinary approach. In the framework of contemporary e-business, electronic negotiation has become an integral part of business communication, which differs from traditional face-to-face negotiation in its context. The main aim of this paper is to examine the key features of electronic negotiation, its advantages and disadvantages, as well as implications of negotiating through electronic communication channels. Despite the advantages of electronic negotiation, most managers still prefer face-to-face negotiations although they should combine the two. The conclusion is that negotiators need to understand and take into consideration the specific nature of electronic negotiation in order to improve and continually upgrade their negotiating skills. Such an approach can provide a good basis for the preparation of the negotiator, help in overcoming potential threats, facilitate a smooth electronic negotiation process, and lead to a successful outcome.http://hrcak.srce.hr/file/172168electronic negotiationface-to-face negotiationadvantagesdisadvantagesimplications
spellingShingle Katija Vojvodić
Challenges of electronic negotiation
Ekonomski Vjesnik
electronic negotiation
face-to-face negotiation
advantages
disadvantages
implications
title Challenges of electronic negotiation
title_full Challenges of electronic negotiation
title_fullStr Challenges of electronic negotiation
title_full_unstemmed Challenges of electronic negotiation
title_short Challenges of electronic negotiation
title_sort challenges of electronic negotiation
topic electronic negotiation
face-to-face negotiation
advantages
disadvantages
implications
url http://hrcak.srce.hr/file/172168
work_keys_str_mv AT katijavojvodic challengesofelectronicnegotiation