A Meta-Analysis of Online Shopping Studies: Review and Synthesis Online sShopping Studies Results

Shopping is an intrinsic part of people's daily lives. Due to the rapid growth of Internet technology, customer buying behavior has changed; And the Internet has created a public space where people interact with others, do their banking activities And shopping that have affecting multiple facto...

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Main Authors: Fatemeh Mohammadi, Hamid Reza Yazdani, Marzieh Adibzadeh
Format: Article
Language:fas
Published: Allameh Tabataba'i University Press 2020-11-01
Series:مطالعات مدیریت کسب و کار هوشمند
Subjects:
Online Access:https://ims.atu.ac.ir/article_12038_8a213d07fe77af964604bf5fb9645845.pdf
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author Fatemeh Mohammadi
Hamid Reza Yazdani
Marzieh Adibzadeh
author_facet Fatemeh Mohammadi
Hamid Reza Yazdani
Marzieh Adibzadeh
author_sort Fatemeh Mohammadi
collection DOAJ
description Shopping is an intrinsic part of people's daily lives. Due to the rapid growth of Internet technology, customer buying behavior has changed; And the Internet has created a public space where people interact with others, do their banking activities And shopping that have affecting multiple factors people's shopping intentions. The main purpose of this study is to identify the factors affecting online shopping intentions and to review and synthesis the results of research conducted in this area with a meta-analysis approach. The statistical population of the study is online shopping studies published in international journals between 2000 and 2018. To conduct this research, after reviewing and screening more than 635 articles related to online shopping, 89 articles were selected for meta-analysis. After reviewing the selected articles, a total of 24 variables with a frequency greater than 5 were identified that were selected as influencing variables on online shopping intentions. The results related to the effect size of the variables showed that the satisfaction variable with the effect size of 0.614 had the most impact and then perceived value and shopping experience had the most impact on online shopping.
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spelling doaj.art-8ccbe20ad47d4f4e9da3b5c4652101042023-12-19T10:34:08ZfasAllameh Tabataba'i University Pressمطالعات مدیریت کسب و کار هوشمند2821-09642821-08162020-11-0193310114210.22054/IMS.2020.47090.160612038A Meta-Analysis of Online Shopping Studies: Review and Synthesis Online sShopping Studies ResultsFatemeh Mohammadi0Hamid Reza Yazdani1Marzieh Adibzadeh2PhD student, Business Management, University of Tehran, Farabi Branch, Qom IranFaculty member, Human Resource Management, Faculty of Management, University of Tehran, Farabi Branch, Qom. Iran(Corresponding Author: hryazdani@ut.ac.ir)PhD student, Business Management, Ferdowsi University of Mashhad, Mashhad IranShopping is an intrinsic part of people's daily lives. Due to the rapid growth of Internet technology, customer buying behavior has changed; And the Internet has created a public space where people interact with others, do their banking activities And shopping that have affecting multiple factors people's shopping intentions. The main purpose of this study is to identify the factors affecting online shopping intentions and to review and synthesis the results of research conducted in this area with a meta-analysis approach. The statistical population of the study is online shopping studies published in international journals between 2000 and 2018. To conduct this research, after reviewing and screening more than 635 articles related to online shopping, 89 articles were selected for meta-analysis. After reviewing the selected articles, a total of 24 variables with a frequency greater than 5 were identified that were selected as influencing variables on online shopping intentions. The results related to the effect size of the variables showed that the satisfaction variable with the effect size of 0.614 had the most impact and then perceived value and shopping experience had the most impact on online shopping.https://ims.atu.ac.ir/article_12038_8a213d07fe77af964604bf5fb9645845.pdf: online shoppingonline shopping intentionsynthesis of resultsmeta-analysis
spellingShingle Fatemeh Mohammadi
Hamid Reza Yazdani
Marzieh Adibzadeh
A Meta-Analysis of Online Shopping Studies: Review and Synthesis Online sShopping Studies Results
مطالعات مدیریت کسب و کار هوشمند
: online shopping
online shopping intention
synthesis of results
meta-analysis
title A Meta-Analysis of Online Shopping Studies: Review and Synthesis Online sShopping Studies Results
title_full A Meta-Analysis of Online Shopping Studies: Review and Synthesis Online sShopping Studies Results
title_fullStr A Meta-Analysis of Online Shopping Studies: Review and Synthesis Online sShopping Studies Results
title_full_unstemmed A Meta-Analysis of Online Shopping Studies: Review and Synthesis Online sShopping Studies Results
title_short A Meta-Analysis of Online Shopping Studies: Review and Synthesis Online sShopping Studies Results
title_sort meta analysis of online shopping studies review and synthesis online sshopping studies results
topic : online shopping
online shopping intention
synthesis of results
meta-analysis
url https://ims.atu.ac.ir/article_12038_8a213d07fe77af964604bf5fb9645845.pdf
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