Consumers’ Preferences for Chicken Fed on Different Processed Animal Proteins: A Best–Worst Analysis in Italy

The increase in meat consumption expected in the next decade will require more and more proteins for animal feeding. The recent amendments to the European “BSE Regulation” allow the use of insects and porcine-based meals in poultry farming, providing novel, sustainable substitutes for vegetable fodd...

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Main Authors: Mario Amato, Eugenio Demartini, Anna Gaviglio, Maria Elena Marescotti, Fabio Verneau
Format: Article
Language:English
Published: MDPI AG 2023-04-01
Series:Nutrients
Subjects:
Online Access:https://www.mdpi.com/2072-6643/15/7/1800
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author Mario Amato
Eugenio Demartini
Anna Gaviglio
Maria Elena Marescotti
Fabio Verneau
author_facet Mario Amato
Eugenio Demartini
Anna Gaviglio
Maria Elena Marescotti
Fabio Verneau
author_sort Mario Amato
collection DOAJ
description The increase in meat consumption expected in the next decade will require more and more proteins for animal feeding. The recent amendments to the European “BSE Regulation” allow the use of insects and porcine-based meals in poultry farming, providing novel, sustainable substitutes for vegetable fodder. While the technological and nutritional properties of novel feeds containing processed animal proteins are widely recognized, far less is known about consumers’ acceptance of meat produced by animals fed on animal-based meals. In the present research, a best–worst survey was applied to estimate consumers’ preferences for chicken fed on plants, insects, or porcine-based meals using a sample of 205 Italian consumers. Furthermore, product price, type of farming, and “Free-from” labeling were considered in the analysis to evaluate the relative importance of feed ingredients compared to other important attributes of meats. The results show that the most relevant attributes are type of farming and “Free-from” claims, while type of feed represents the third attribute in order of importance. Notably, both insect and porcine flour are considered as negative characteristics of the product, suggesting that mandatory labeling signaling the use of these feeds would negatively impact on the value of chicken meat.
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spelling doaj.art-8cd06131c5664d91a9f6ea65436ac4592023-11-17T17:22:15ZengMDPI AGNutrients2072-66432023-04-01157180010.3390/nu15071800Consumers’ Preferences for Chicken Fed on Different Processed Animal Proteins: A Best–Worst Analysis in ItalyMario Amato0Eugenio Demartini1Anna Gaviglio2Maria Elena Marescotti3Fabio Verneau4Department of Political Sciences, University of Napoli Federico II, Via Rodinò 22, 80138 Napoli, ItalyDepartment of Veterinary Medicine and Animal Sciences (DIVAS), University of Milan, Via dell’Università, 6, 26900 Lodi, ItalyDepartment of Veterinary Medicine and Animal Sciences (DIVAS), University of Milan, Via dell’Università, 6, 26900 Lodi, ItalyDepartment of Veterinary Medicine and Animal Sciences (DIVAS), University of Milan, Via dell’Università, 6, 26900 Lodi, ItalyDepartment of Political Sciences, University of Napoli Federico II, Via Rodinò 22, 80138 Napoli, ItalyThe increase in meat consumption expected in the next decade will require more and more proteins for animal feeding. The recent amendments to the European “BSE Regulation” allow the use of insects and porcine-based meals in poultry farming, providing novel, sustainable substitutes for vegetable fodder. While the technological and nutritional properties of novel feeds containing processed animal proteins are widely recognized, far less is known about consumers’ acceptance of meat produced by animals fed on animal-based meals. In the present research, a best–worst survey was applied to estimate consumers’ preferences for chicken fed on plants, insects, or porcine-based meals using a sample of 205 Italian consumers. Furthermore, product price, type of farming, and “Free-from” labeling were considered in the analysis to evaluate the relative importance of feed ingredients compared to other important attributes of meats. The results show that the most relevant attributes are type of farming and “Free-from” claims, while type of feed represents the third attribute in order of importance. Notably, both insect and porcine flour are considered as negative characteristics of the product, suggesting that mandatory labeling signaling the use of these feeds would negatively impact on the value of chicken meat.https://www.mdpi.com/2072-6643/15/7/1800consumerpreferencesacceptancebest–worst analysischickenprotein
spellingShingle Mario Amato
Eugenio Demartini
Anna Gaviglio
Maria Elena Marescotti
Fabio Verneau
Consumers’ Preferences for Chicken Fed on Different Processed Animal Proteins: A Best–Worst Analysis in Italy
Nutrients
consumer
preferences
acceptance
best–worst analysis
chicken
protein
title Consumers’ Preferences for Chicken Fed on Different Processed Animal Proteins: A Best–Worst Analysis in Italy
title_full Consumers’ Preferences for Chicken Fed on Different Processed Animal Proteins: A Best–Worst Analysis in Italy
title_fullStr Consumers’ Preferences for Chicken Fed on Different Processed Animal Proteins: A Best–Worst Analysis in Italy
title_full_unstemmed Consumers’ Preferences for Chicken Fed on Different Processed Animal Proteins: A Best–Worst Analysis in Italy
title_short Consumers’ Preferences for Chicken Fed on Different Processed Animal Proteins: A Best–Worst Analysis in Italy
title_sort consumers preferences for chicken fed on different processed animal proteins a best worst analysis in italy
topic consumer
preferences
acceptance
best–worst analysis
chicken
protein
url https://www.mdpi.com/2072-6643/15/7/1800
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AT annagaviglio consumerspreferencesforchickenfedondifferentprocessedanimalproteinsabestworstanalysisinitaly
AT mariaelenamarescotti consumerspreferencesforchickenfedondifferentprocessedanimalproteinsabestworstanalysisinitaly
AT fabioverneau consumerspreferencesforchickenfedondifferentprocessedanimalproteinsabestworstanalysisinitaly