| Summary: | As we all know, online consumer reviews have come to substitute more traditional forms of restaurant criticism. In this article, we examine the significance of TheFork for the reputation of Japanese restaurants in Italy. Data were extracted from the websites of restaurants associated with TheFork. A total of 675 online reviews were analyzed. The study focused on statistical inquiry using principal component analysis and analysis of variance to answer the following research question: Does a statistically significant relationship exist between the attributes of Japanese restaurants and reviewer profiles? The results highlighted two elements, which were successfully constructed: the reviewer's profile and the attributes of Japanese restaurants. Keywords: Consumer attitudes, Consumer profiles, Ethnic food, Japanese restaurant attributes, Online review websites, Statistic tests
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