| Summary: | This study aims to produce English language learning videos through role-playing based on personalization through a data-driven approach for deaf students. This research method used research and development with the ADDIE model, namely analysis, design, development, implementation, and evaluation. The subjects in this study were 2 material experts, 2 learning video media experts, 2 practitioners, and 20 student responses. The results showed that the English language learning video through role-playing based on personalization through a data-driven approach had been tested for validity and reliability, so it is feasible to use in the learning process. The implementation results of this innovation on 3 deaf students obtained scores above 80. This research implies that deaf students find it easier to understand English language material, especially prepositions, comparisons, and subject-verb agreement.
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