Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian
The objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used hedonic and utilitarian product. This research used questi...
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| Format: | Article |
| Language: | English |
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Muhammadiyah University Press
2016-08-01
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| Series: | Benefit Jurnal Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | http://journals.ums.ac.id/index.php/benefit/article/view/2365 |
| _version_ | 1819180216827772928 |
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| author | Kussudyarsana Kussudyarsana |
| author_facet | Kussudyarsana Kussudyarsana |
| author_sort | Kussudyarsana Kussudyarsana |
| collection | DOAJ |
| description | The objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used hedonic and utilitarian product. This research used questionnaire to obtain the data. One hundred samples through convinience sampling were used in this research. The result indicate that foreign brand was high score in the perception of quality and price. The study also found that there was significance differences of perception of price among local and foreign brand. |
| first_indexed | 2024-12-22T22:10:49Z |
| format | Article |
| id | doaj.art-8ce16c9201524620af1b8c04d9d24834 |
| institution | Directory Open Access Journal |
| issn | 1410-4571 2541-2604 |
| language | English |
| last_indexed | 2024-12-22T22:10:49Z |
| publishDate | 2016-08-01 |
| publisher | Muhammadiyah University Press |
| record_format | Article |
| series | Benefit Jurnal Manajemen dan Bisnis |
| spelling | doaj.art-8ce16c9201524620af1b8c04d9d248342022-12-21T18:10:53ZengMuhammadiyah University PressBenefit Jurnal Manajemen dan Bisnis1410-45712541-26042016-08-011148561816Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan UtilitarianKussudyarsana Kussudyarsana0Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Surakarta Telp. (0271) 717417 ext 211 Jl. A. Yani Pabelan Kartasura SurakartaThe objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used hedonic and utilitarian product. This research used questionnaire to obtain the data. One hundred samples through convinience sampling were used in this research. The result indicate that foreign brand was high score in the perception of quality and price. The study also found that there was significance differences of perception of price among local and foreign brand.http://journals.ums.ac.id/index.php/benefit/article/view/2365Price, Quality, Utilitarian, Hedonic, Local Brand, Foreign Brand |
| spellingShingle | Kussudyarsana Kussudyarsana Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian Benefit Jurnal Manajemen dan Bisnis Price, Quality, Utilitarian, Hedonic, Local Brand, Foreign Brand |
| title | Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian |
| title_full | Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian |
| title_fullStr | Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian |
| title_full_unstemmed | Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian |
| title_short | Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian |
| title_sort | persepsi konsumen atas merek lokal dan asing pada kategori produk hedonik dan utilitarian |
| topic | Price, Quality, Utilitarian, Hedonic, Local Brand, Foreign Brand |
| url | http://journals.ums.ac.id/index.php/benefit/article/view/2365 |
| work_keys_str_mv | AT kussudyarsanakussudyarsana persepsikonsumenatasmereklokaldanasingpadakategoriprodukhedonikdanutilitarian |