Peran Beauty Influencer Dalam Meningkatkan Minat Beli Produk Make Up Pada Generasi Z

Peran Beauty Influencer Dalam Meningkatkan Minat Beli Produk Make Up Pada Generasi Z

In recent years, the development of commercial communications and live broadcast events on television has attracted a lot of attention from the public, especially the younger generation.  Is a Trend in today’s digital world across various social media platforms, creating an opportunity for brands to...

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Bibliographic Details
Main Authors: Novia Indah Lestari, Mery Ramadani, Anniba Noor Syrah, Stevany Anggreini
Format: Article
Language:Indonesian
Published: Universitas Serang Raya, Faculty of Economics and Business, Management Study Program 2024-01-01
Series:Sains Manajemen
Online Access:https://e-jurnal.lppmunsera.org/index.php/SM/article/view/8044

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