Consumer Trust as the Antecedent of Online Consumer Purchase Decision

Consumer Trust as the Antecedent of Online Consumer Purchase Decision

The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify...

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Bibliographic Details
Main Authors: Anas Hidayat, Tony Wijaya, Asmai Ishak, Putra Endi Catyanadika
Format: Article
Language:English
Published: MDPI AG 2021-03-01
Series:Information
Subjects:
purchase decisions
e-commerce
online shop
digital marketing
Online Access:https://www.mdpi.com/2078-2489/12/4/145

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