New trends in the global rebranding of experience: Lessons for Russia
The article discusses the new trends in the global rebranding of experience and perspectives of image formation of the modern concept of Russia in the paradigm of “soft power”. The author emphasizes that Russia’s image strategy should have sociocultural bases and systematically cover several major a...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)
2018-02-01
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| Series: | Контуры глобальных трансформаций: политика, экономика, право |
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| Online Access: | https://www.ogt-journal.com/jour/article/view/72 |
| _version_ | 1827780936139276288 |
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| author | I. A. Vasilenko |
| author_facet | I. A. Vasilenko |
| author_sort | I. A. Vasilenko |
| collection | DOAJ |
| description | The article discusses the new trends in the global rebranding of experience and perspectives of image formation of the modern concept of Russia in the paradigm of “soft power”. The author emphasizes that Russia’s image strategy should have sociocultural bases and systematically cover several major areas: mass communication, public diplomacy, culture and sport. |
| first_indexed | 2024-03-11T15:11:53Z |
| format | Article |
| id | doaj.art-8d0d22e5ac514e53ab7ba763ff4a9a00 |
| institution | Directory Open Access Journal |
| issn | 2542-0240 2587-9324 |
| language | English |
| last_indexed | 2024-03-11T15:11:53Z |
| publishDate | 2018-02-01 |
| publisher | Ассоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”) |
| record_format | Article |
| series | Контуры глобальных трансформаций: политика, экономика, право |
| spelling | doaj.art-8d0d22e5ac514e53ab7ba763ff4a9a002023-10-29T15:55:23ZengАссоциация независимых экспертов «Центр изучения кризисного общества» (in English: Association for independent experts “Center for Crisis Society Studies”)Контуры глобальных трансформаций: политика, экономика, право2542-02402587-93242018-02-017113113865New trends in the global rebranding of experience: Lessons for RussiaI. A. Vasilenko0МГУ им. М.В. Ломоносова; Дипломатическая академия МИДThe article discusses the new trends in the global rebranding of experience and perspectives of image formation of the modern concept of Russia in the paradigm of “soft power”. The author emphasizes that Russia’s image strategy should have sociocultural bases and systematically cover several major areas: mass communication, public diplomacy, culture and sport.https://www.ogt-journal.com/jour/article/view/72имидж россиинациональный брендингребрендингимиджевая стратегияimage of russianational brandingrebrandingimage strategy |
| spellingShingle | I. A. Vasilenko New trends in the global rebranding of experience: Lessons for Russia Контуры глобальных трансформаций: политика, экономика, право имидж россии национальный брендинг ребрендинг имиджевая стратегия image of russia national branding rebranding image strategy |
| title | New trends in the global rebranding of experience: Lessons for Russia |
| title_full | New trends in the global rebranding of experience: Lessons for Russia |
| title_fullStr | New trends in the global rebranding of experience: Lessons for Russia |
| title_full_unstemmed | New trends in the global rebranding of experience: Lessons for Russia |
| title_short | New trends in the global rebranding of experience: Lessons for Russia |
| title_sort | new trends in the global rebranding of experience lessons for russia |
| topic | имидж россии национальный брендинг ребрендинг имиджевая стратегия image of russia national branding rebranding image strategy |
| url | https://www.ogt-journal.com/jour/article/view/72 |
| work_keys_str_mv | AT iavasilenko newtrendsintheglobalrebrandingofexperiencelessonsforrussia |