Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing
This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem o...
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| Format: | Article |
| Language: | English |
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University of DR Soetomo
2017-09-01
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| Series: | Sinergi: Jurnal Ilmiah Ilmu Manajemen |
| Subjects: | |
| Online Access: | http://ejournal.unitomo.ac.id/index.php/feb/article/view/364 |
| _version_ | 1811200452238245888 |
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| author | Wiwik Handayani |
| author_facet | Wiwik Handayani |
| author_sort | Wiwik Handayani |
| collection | DOAJ |
| description | This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly. |
| first_indexed | 2024-04-12T02:04:34Z |
| format | Article |
| id | doaj.art-8d2665c599e14e3a86f565da4955e392 |
| institution | Directory Open Access Journal |
| issn | 2087-4987 2549-0419 |
| language | English |
| last_indexed | 2024-04-12T02:04:34Z |
| publishDate | 2017-09-01 |
| publisher | University of DR Soetomo |
| record_format | Article |
| series | Sinergi: Jurnal Ilmiah Ilmu Manajemen |
| spelling | doaj.art-8d2665c599e14e3a86f565da4955e3922022-12-22T03:52:35ZengUniversity of DR SoetomoSinergi: Jurnal Ilmiah Ilmu Manajemen2087-49872549-04192017-09-017210.25139/sng.v7i2.364241Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green MarketingWiwik Handayani0Faculty of Economics, Universitas Pembangunan Nasional “Veteran” Jawa TimurThis research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem of this research is the low of cunsumer awareness to consume green product, because the lack to comprehend the importance of green product usage for health and eco-friendly. The purpose of this research is to test the influence of consumer attitude of green products towards purchase intention. Hypothesis testing using Partial Least Square (PLS). The result of analysis show that there is influence among consumer attitude of green product towards consumer purchase intention significantly.http://ejournal.unitomo.ac.id/index.php/feb/article/view/364Consumer Attitude, Green Product, Buying Interest, Green Marketing |
| spellingShingle | Wiwik Handayani Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing Sinergi: Jurnal Ilmiah Ilmu Manajemen Consumer Attitude, Green Product, Buying Interest, Green Marketing |
| title | Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing |
| title_full | Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing |
| title_fullStr | Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing |
| title_full_unstemmed | Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing |
| title_short | Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing |
| title_sort | green consumerism an eco friendly behaviour form through the green product consumption and green marketing |
| topic | Consumer Attitude, Green Product, Buying Interest, Green Marketing |
| url | http://ejournal.unitomo.ac.id/index.php/feb/article/view/364 |
| work_keys_str_mv | AT wiwikhandayani greenconsumerismanecofriendlybehaviourformthroughthegreenproductconsumptionandgreenmarketing |