Green Consumerism : an Eco-Friendly Behaviour Form Through The Green Product Consumption and Green Marketing
This research is referred to analyse the influence of consumer attitude of green product towards purchase intention. The consumer attitude of green product is a psychological tendencies that is expressed by evaluating a certain entity with some advantage or disadvantage considerations. The problem o...
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| Format: | Article |
| Language: | English |
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University of DR Soetomo
2017-09-01
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| Series: | Sinergi: Jurnal Ilmiah Ilmu Manajemen |
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| Online Access: | http://ejournal.unitomo.ac.id/index.php/feb/article/view/364 |