Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and Services

This article discusses Organizational Capabilities as the basic components of business models that emerged under the New Product Development Process and Technological Management. In the context of the new Technology Based Companies Development, it adopts a qualitative research in order to identify,...

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Main Authors: Tomoe Daniela Hamanaka Gusberti, Cláudia Viviane Viegas, Márcia Elisa Soares Echeveste
Format: Article
Language:English
Published: Universidad Alberto Hurtado 2013-12-01
Series:Journal of Technology Management & Innovation
Subjects:
Online Access:https://www.jotmi.org/index.php/GT/article/view/1120
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author Tomoe Daniela Hamanaka Gusberti
Cláudia Viviane Viegas
Márcia Elisa Soares Echeveste
author_facet Tomoe Daniela Hamanaka Gusberti
Cláudia Viviane Viegas
Márcia Elisa Soares Echeveste
author_sort Tomoe Daniela Hamanaka Gusberti
collection DOAJ
description This article discusses Organizational Capabilities as the basic components of business models that emerged under the New Product Development Process and Technological Management. In the context of the new Technology Based Companies Development, it adopts a qualitative research in order to identify, analyze and underpin the organizational capability deployment in a process of technology conversion into product and service. The analysis was carried out considering concepts from literature review, in a technology based enterprise started by an academic spin-off company. The analysis enabled the elicitation of a Business Model and the discussion of their components, and correspondent evolution hypothesis. The paper provides an example of capability deployment accordingly the established theory illustrated by a case study. The study not just enumerate the needed partners, resources, customer channels, it enabled the description of their connection, representing the logic behind the decision made to develop the conceptual model. This detailed representation of the model allows better addressed discussions.
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spelling doaj.art-8d28c5b72ba54b5da43684e85a5628662023-04-11T20:01:02ZengUniversidad Alberto HurtadoJournal of Technology Management & Innovation0718-27242013-12-0184867Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and ServicesTomoe Daniela Hamanaka Gusberti0Cláudia Viviane Viegas1Márcia Elisa Soares Echeveste2UFRGS' Science and Technology Park and Technology Development Office - SEDETEC Federal University of Rio Grande do SulDepartment of Engineering and Knowledge Management. Federal University of Santa CatarinaDepartment of Statistics Industrial Engineering Post-Graduation Program Federal University of Rio Grande do SulThis article discusses Organizational Capabilities as the basic components of business models that emerged under the New Product Development Process and Technological Management. In the context of the new Technology Based Companies Development, it adopts a qualitative research in order to identify, analyze and underpin the organizational capability deployment in a process of technology conversion into product and service. The analysis was carried out considering concepts from literature review, in a technology based enterprise started by an academic spin-off company. The analysis enabled the elicitation of a Business Model and the discussion of their components, and correspondent evolution hypothesis. The paper provides an example of capability deployment accordingly the established theory illustrated by a case study. The study not just enumerate the needed partners, resources, customer channels, it enabled the description of their connection, representing the logic behind the decision made to develop the conceptual model. This detailed representation of the model allows better addressed discussions.https://www.jotmi.org/index.php/GT/article/view/1120Organizational CapabilityCapability Based ViewBusiness Model EngineeringTechnology based companies
spellingShingle Tomoe Daniela Hamanaka Gusberti
Cláudia Viviane Viegas
Márcia Elisa Soares Echeveste
Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and Services
Journal of Technology Management & Innovation
Organizational Capability
Capability Based View
Business Model Engineering
Technology based companies
title Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and Services
title_full Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and Services
title_fullStr Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and Services
title_full_unstemmed Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and Services
title_short Organizational Capability Deployment Analysis for Technology Conversion into Processes, Products and Services
title_sort organizational capability deployment analysis for technology conversion into processes products and services
topic Organizational Capability
Capability Based View
Business Model Engineering
Technology based companies
url https://www.jotmi.org/index.php/GT/article/view/1120
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AT marciaelisasoaresecheveste organizationalcapabilitydeploymentanalysisfortechnologyconversionintoprocessesproductsandservices