Influencer Marketing as a Tool in Modern Communication—Possibilities of Use in Green Energy Promotion amongst Poland’s Generation Z
Generation Z is gaining more and more importance in the market—not only is it attaining purchasing power, but it is also setting trends. This is the generation that spends a lot of time on various social media channels, and the content posted there is a source of information, inspiration and motivat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2022-09-01
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| Series: | Energies |
| Subjects: | |
| Online Access: | https://www.mdpi.com/1996-1073/15/18/6570 |