The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel
The purpose of this study is to analyze the extent of Social Media Marketing Instagram, Word of Mouth, and Brand Awareness of purchasing decisions at Arthenis Tour and Travel. This study uses primary data obtained from customer answers. The instrument uses a questionnaire with a Likert scale. The po...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LPPM of Narotama University Surabaya
2019-03-01
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| Series: | IJEBD (International Journal of Entrepreneurship and Business Development) |
| Online Access: | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/770 |
| _version_ | 1818083774754193408 |
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| author | Novita Alfian Sengguruh Nilowardono |
| author_facet | Novita Alfian Sengguruh Nilowardono |
| author_sort | Novita Alfian |
| collection | DOAJ |
| description | The purpose of this study is to analyze the extent of Social Media Marketing Instagram, Word of Mouth, and Brand Awareness of purchasing decisions at Arthenis Tour and Travel. This study uses primary data obtained from customer answers. The instrument uses a questionnaire with a Likert scale. The population in this study are 105 Arthenis Tour and Travel consumers and taking a sample of 83 people. The hypothesis is used with multiple linear regression tests. Based on the results of the study, obtained the value of Fcount (198,348) > Ftable (2,72) related to simultaneous and partial on Social Media Marketing Instargram, Word of Mouth and Brand Awareness of the expected variables as a result of purchase. It is expected for travel agents can support their Instagram, using Word of Mouth and Brand Awareness so they can increase their sales. |
| first_indexed | 2024-12-10T19:43:21Z |
| format | Article |
| id | doaj.art-8d421948e0da451eb0de207e17a7935d |
| institution | Directory Open Access Journal |
| issn | 2597-4750 2597-4785 |
| language | English |
| last_indexed | 2024-12-10T19:43:21Z |
| publishDate | 2019-03-01 |
| publisher | LPPM of Narotama University Surabaya |
| record_format | Article |
| series | IJEBD (International Journal of Entrepreneurship and Business Development) |
| spelling | doaj.art-8d421948e0da451eb0de207e17a7935d2022-12-22T01:35:57ZengLPPM of Narotama University SurabayaIJEBD (International Journal of Entrepreneurship and Business Development)2597-47502597-47852019-03-012221822610.29138/ijebd.v2i2.770770The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and TravelNovita Alfian0Sengguruh Nilowardono1Narotama University SurabayaNarotama University SurabayaThe purpose of this study is to analyze the extent of Social Media Marketing Instagram, Word of Mouth, and Brand Awareness of purchasing decisions at Arthenis Tour and Travel. This study uses primary data obtained from customer answers. The instrument uses a questionnaire with a Likert scale. The population in this study are 105 Arthenis Tour and Travel consumers and taking a sample of 83 people. The hypothesis is used with multiple linear regression tests. Based on the results of the study, obtained the value of Fcount (198,348) > Ftable (2,72) related to simultaneous and partial on Social Media Marketing Instargram, Word of Mouth and Brand Awareness of the expected variables as a result of purchase. It is expected for travel agents can support their Instagram, using Word of Mouth and Brand Awareness so they can increase their sales.https://jurnal.narotama.ac.id/index.php/ijebd/article/view/770 |
| spellingShingle | Novita Alfian Sengguruh Nilowardono The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel IJEBD (International Journal of Entrepreneurship and Business Development) |
| title | The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel |
| title_full | The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel |
| title_fullStr | The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel |
| title_full_unstemmed | The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel |
| title_short | The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel |
| title_sort | influence of social media marketing instagram word of mouth and brand awareness of purchase decisions on arthenis tour and travel |
| url | https://jurnal.narotama.ac.id/index.php/ijebd/article/view/770 |
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