Factors Influencing Customers’ Decisions To Hajj Saving Products In Bank Syariah Indonesia During The Covid-19 Pandemic
This research aims to show the influence of brand image, trust, and promotion on customers’ decisions to use Bank Syariah Indonesia Hajj savings during the covid-19 pandemic. The population of this research is the customers of Hajj savings of Bank Syariah Indonesia branch office of MT Haryono, as ma...
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| Format: | Article |
| Language: | English |
| Published: |
PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis
2022-10-01
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| Series: | Jurnal Perbankan Syariah |
| Subjects: | |
| Online Access: | https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/788 |
| _version_ | 1797984969624125440 |
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| author | Mardhiyaturrositaningsih Mardhiyaturrositaningsih Dimas Martha Alif |
| author_facet | Mardhiyaturrositaningsih Mardhiyaturrositaningsih Dimas Martha Alif |
| author_sort | Mardhiyaturrositaningsih Mardhiyaturrositaningsih |
| collection | DOAJ |
| description | This research aims to show the influence of brand image, trust, and promotion on customers’ decisions to use Bank Syariah Indonesia Hajj savings during the covid-19 pandemic. The population of this research is the customers of Hajj savings of Bank Syariah Indonesia branch office of MT Haryono, as many as 550 people. Sampling used a random side technique with a Slovin approach to obtain a sample of 100 people. They are collecting data using primary data, namely questionnaires. Data analysis was carried out by testing validity, reliability, classical assumption, and hypothesis testing. The results of this study indicate that brand image and trust do not affect customers’ decisions in using Bank Syariah Indonesia Hajj savings during the covid-19 pandemic. Promotions positively affect customers’ decisions in using Bank Syariah Indonesia Hajj savings during the covid-19 pandemic. This research can complement the existing theory and become a reference for Bank Syariah Indonesia to improve the promotion strategy of Hajj savings products. |
| first_indexed | 2024-04-11T07:10:19Z |
| format | Article |
| id | doaj.art-8d5b89aa1d294a8490c57e6d59176630 |
| institution | Directory Open Access Journal |
| issn | 2721-6241 2721-7094 |
| language | English |
| last_indexed | 2024-04-11T07:10:19Z |
| publishDate | 2022-10-01 |
| publisher | PPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah Bengkalis |
| record_format | Article |
| series | Jurnal Perbankan Syariah |
| spelling | doaj.art-8d5b89aa1d294a8490c57e6d591766302022-12-22T04:38:13ZengPPPM Sekolah Tinggi Ilmu Ekonomi (STIE) Syariah BengkalisJurnal Perbankan Syariah2721-62412721-70942022-10-013210311410.46367/jps.v3i2.788788Factors Influencing Customers’ Decisions To Hajj Saving Products In Bank Syariah Indonesia During The Covid-19 PandemicMardhiyaturrositaningsih Mardhiyaturrositaningsih0Dimas Martha Alif1Universitas Islam Negeri (UIN) Walisongo Semarang, IndonesiaUniversitas Islam Negeri (UIN) Walisongo Semarang, IndonesiaThis research aims to show the influence of brand image, trust, and promotion on customers’ decisions to use Bank Syariah Indonesia Hajj savings during the covid-19 pandemic. The population of this research is the customers of Hajj savings of Bank Syariah Indonesia branch office of MT Haryono, as many as 550 people. Sampling used a random side technique with a Slovin approach to obtain a sample of 100 people. They are collecting data using primary data, namely questionnaires. Data analysis was carried out by testing validity, reliability, classical assumption, and hypothesis testing. The results of this study indicate that brand image and trust do not affect customers’ decisions in using Bank Syariah Indonesia Hajj savings during the covid-19 pandemic. Promotions positively affect customers’ decisions in using Bank Syariah Indonesia Hajj savings during the covid-19 pandemic. This research can complement the existing theory and become a reference for Bank Syariah Indonesia to improve the promotion strategy of Hajj savings products.https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/788brand imagetrustpromotioncustomers’ decisionshajj savings |
| spellingShingle | Mardhiyaturrositaningsih Mardhiyaturrositaningsih Dimas Martha Alif Factors Influencing Customers’ Decisions To Hajj Saving Products In Bank Syariah Indonesia During The Covid-19 Pandemic Jurnal Perbankan Syariah brand image trust promotion customers’ decisions hajj savings |
| title | Factors Influencing Customers’ Decisions To Hajj Saving Products In Bank Syariah Indonesia During The Covid-19 Pandemic |
| title_full | Factors Influencing Customers’ Decisions To Hajj Saving Products In Bank Syariah Indonesia During The Covid-19 Pandemic |
| title_fullStr | Factors Influencing Customers’ Decisions To Hajj Saving Products In Bank Syariah Indonesia During The Covid-19 Pandemic |
| title_full_unstemmed | Factors Influencing Customers’ Decisions To Hajj Saving Products In Bank Syariah Indonesia During The Covid-19 Pandemic |
| title_short | Factors Influencing Customers’ Decisions To Hajj Saving Products In Bank Syariah Indonesia During The Covid-19 Pandemic |
| title_sort | factors influencing customers decisions to hajj saving products in bank syariah indonesia during the covid 19 pandemic |
| topic | brand image trust promotion customers’ decisions hajj savings |
| url | https://ejournal.stiesyariahbengkalis.ac.id/index.php/jps/article/view/788 |
| work_keys_str_mv | AT mardhiyaturrositaningsihmardhiyaturrositaningsih factorsinfluencingcustomersdecisionstohajjsavingproductsinbanksyariahindonesiaduringthecovid19pandemic AT dimasmarthaalif factorsinfluencingcustomersdecisionstohajjsavingproductsinbanksyariahindonesiaduringthecovid19pandemic |