Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable

Application of green marketing mix of beauty products on sales through purchase decisions as intervening variable

Public awareness in Indonesia in responding to global warming has increased significantly. Increased public awareness plays an important role in providing challenges and opportunities for companies that provide goods or services to create products that are in accordance with their wishes. The chall...

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Bibliographic Details
Main Authors: Danang Satrio, Siti Yunitarini, Nila Rizqiani
Format: Article
Language:English
Published: Universitas Islam Indonesia, Faculty of Business and Economics, Department of Management 2021-08-01
Series:Asian Management and Business Review
Subjects:
Green marketing mix
purchase decision
sales
Online Access:https://journal.uii.ac.id/AMBR/article/view/19748

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