Éclaircissement to Understand Consumers’ Decision-Making Psyche and Gender Effects, a Fuzzy Set Qualitative Comparative Analysis

Éclaircissement to Understand Consumers’ Decision-Making Psyche and Gender Effects, a Fuzzy Set Qualitative Comparative Analysis

Consumers’ decision-making is complex and diverse in terms of gender. Different social, psychological, and economic factors mold the decision-making preferences of consumers. Most researchers used a variance-based approach to explain consumer decision-making that assumes symmetric relationship betwe...

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Bibliographic Details
Main Authors: Sohaib Mustafa, Muhammad Tayyab Sohail, Roobaea Alroobaea, Saeed Rubaiee, A. Anas, Asem Majed Othman, Muhammad Nawaz
Format: Article
Language:English
Published: Frontiers Media S.A. 2022-06-01
Series:Frontiers in Psychology
Subjects:
consumer decision-making
fuzzy set qualitative comparative analysis (fsQCA)
configurations
smartwatches
gender-specific psyche
UTAUT
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2022.920594/full

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