Exploring Rhetorical-Discursive Practices of Rouhani’s Presidential Campaign and Victory of his Prudence-and-Hope Key: a Discourse of Persuasion
Trying to acquire and maintain power, politicians make use of certain rhetorical and linguistic devices to persuade voters in favor of their particular views constructed in the political discourse. The current study was an attempt to investigate Iranian president Hassan Rouhani’s use of persuasive r...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Peoples' Friendship University of Russia (RUDN University)
2017-12-01
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| Series: | Russian journal of linguistics: Vestnik RUDN |
| Subjects: | |
| Online Access: | http://journals.rudn.ru/linguistics/article/view/15410 |
| _version_ | 1818064088312315904 |
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| author | Azizullah Mirzaei Zohreh R Eslami Fatemeh Safari |
| author_facet | Azizullah Mirzaei Zohreh R Eslami Fatemeh Safari |
| author_sort | Azizullah Mirzaei |
| collection | DOAJ |
| description | Trying to acquire and maintain power, politicians make use of certain rhetorical and linguistic devices to persuade voters in favor of their particular views constructed in the political discourse. The current study was an attempt to investigate Iranian president Hassan Rouhani’s use of persuasive rhetorical-discursive devices during his campaign for presidency in 2013. Specific attention was paid to the levels of language that constituted his political discourse through: 1) scrutinizing the level of sound, 2) investigating his selection of lexical elements, and 3) looking into syntactic structures employed to convey political nuances. Additionally, a critical discourse analysis (CDA) approach, drawing upon Fairclough’s three-dimensional analytical framework (2010), was adopted to probe the discourse-power relationship in his discourse, on the one hand, and the socio-cultural, religious, and political values underlying the rhetorical devices, on the other. The results revealed that Rouhani’s political discourse was embroidered with different rhetorical-discursive devices such as tripartite constructions, repetition in parallel lines, alliteration, and metaphor to influence the public opinion. Moreover, perhaps, using a concise and succinct message, visual symbols, and dynamic metaphors helped him reach out to the audience with an air of emotion and mobilize significant numbers of the electorate for himself. |
| first_indexed | 2024-12-10T14:30:26Z |
| format | Article |
| id | doaj.art-8d8c8dbc2cdb446ea38aa35c59b0f544 |
| institution | Directory Open Access Journal |
| issn | 2312-9182 2312-9212 |
| language | English |
| last_indexed | 2024-12-10T14:30:26Z |
| publishDate | 2017-12-01 |
| publisher | Peoples' Friendship University of Russia (RUDN University) |
| record_format | Article |
| series | Russian journal of linguistics: Vestnik RUDN |
| spelling | doaj.art-8d8c8dbc2cdb446ea38aa35c59b0f5442022-12-22T01:44:56ZengPeoples' Friendship University of Russia (RUDN University)Russian journal of linguistics: Vestnik RUDN2312-91822312-92122017-12-0121116118210.22363/2312-9182-2017-21-1-161-18214800Exploring Rhetorical-Discursive Practices of Rouhani’s Presidential Campaign and Victory of his Prudence-and-Hope Key: a Discourse of PersuasionAzizullah Mirzaei0Zohreh R Eslami1Fatemeh Safari2Университет Шахре-КордТехасский университет A&M в Катаре (США)Университет Шахре-КордTrying to acquire and maintain power, politicians make use of certain rhetorical and linguistic devices to persuade voters in favor of their particular views constructed in the political discourse. The current study was an attempt to investigate Iranian president Hassan Rouhani’s use of persuasive rhetorical-discursive devices during his campaign for presidency in 2013. Specific attention was paid to the levels of language that constituted his political discourse through: 1) scrutinizing the level of sound, 2) investigating his selection of lexical elements, and 3) looking into syntactic structures employed to convey political nuances. Additionally, a critical discourse analysis (CDA) approach, drawing upon Fairclough’s three-dimensional analytical framework (2010), was adopted to probe the discourse-power relationship in his discourse, on the one hand, and the socio-cultural, religious, and political values underlying the rhetorical devices, on the other. The results revealed that Rouhani’s political discourse was embroidered with different rhetorical-discursive devices such as tripartite constructions, repetition in parallel lines, alliteration, and metaphor to influence the public opinion. Moreover, perhaps, using a concise and succinct message, visual symbols, and dynamic metaphors helped him reach out to the audience with an air of emotion and mobilize significant numbers of the electorate for himself.http://journals.rudn.ru/linguistics/article/view/15410риторические средствакритический дискурс-анализ (КДА)политический дискурспрезидентская избирательная кампания |
| spellingShingle | Azizullah Mirzaei Zohreh R Eslami Fatemeh Safari Exploring Rhetorical-Discursive Practices of Rouhani’s Presidential Campaign and Victory of his Prudence-and-Hope Key: a Discourse of Persuasion Russian journal of linguistics: Vestnik RUDN риторические средства критический дискурс-анализ (КДА) политический дискурс президентская избирательная кампания |
| title | Exploring Rhetorical-Discursive Practices of Rouhani’s Presidential Campaign and Victory of his Prudence-and-Hope Key: a Discourse of Persuasion |
| title_full | Exploring Rhetorical-Discursive Practices of Rouhani’s Presidential Campaign and Victory of his Prudence-and-Hope Key: a Discourse of Persuasion |
| title_fullStr | Exploring Rhetorical-Discursive Practices of Rouhani’s Presidential Campaign and Victory of his Prudence-and-Hope Key: a Discourse of Persuasion |
| title_full_unstemmed | Exploring Rhetorical-Discursive Practices of Rouhani’s Presidential Campaign and Victory of his Prudence-and-Hope Key: a Discourse of Persuasion |
| title_short | Exploring Rhetorical-Discursive Practices of Rouhani’s Presidential Campaign and Victory of his Prudence-and-Hope Key: a Discourse of Persuasion |
| title_sort | exploring rhetorical discursive practices of rouhani s presidential campaign and victory of his prudence and hope key a discourse of persuasion |
| topic | риторические средства критический дискурс-анализ (КДА) политический дискурс президентская избирательная кампания |
| url | http://journals.rudn.ru/linguistics/article/view/15410 |
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