I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes
This paper presents the results of research conducted with users of a Finnish service for sharing clothes (Vaatelainaamo), which aimed to understand motivations, barriers and opportunities for adoption of consumer practices in the Sharing Economy. The research is based on the interpretive para...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universidade do Estado de Santa Catarina
2016-12-01
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| Series: | ModaPalavra e-periódico |
| Subjects: | |
| Online Access: | http://www.revistas.udesc.br/index.php/modapalavra/article/view/8819/6321 |
| _version_ | 1811247589576671232 |
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| author | Rosana Aparecida Vasques Maria Cecília Loschiavo dos Santos Mikko Koria |
| author_facet | Rosana Aparecida Vasques Maria Cecília Loschiavo dos Santos Mikko Koria |
| author_sort | Rosana Aparecida Vasques |
| collection | DOAJ |
| description | This paper presents the results of research
conducted with users of a Finnish service for
sharing clothes (Vaatelainaamo), which aimed
to understand motivations, barriers and
opportunities for adoption of consumer
practices in the Sharing Economy. The
research is based on the interpretive paradigm
and phenomenological study, using open
questionnaires as data collection method.
Among the results, we can point out that the
weak sense of co-ownership, neglect in caring
for the clothes and the unavailability of
products and even the service are factors that
damage the relationship of users with the
service. On the other hand, the main
motivations for becoming a member of this
service are: environmental awareness
appreciation of local production and the
provision of access to considered expensive
items, allowing the possibility of
experimentation, associated with pleasure to
use different clothes with less environmental
impact. Thus, Vaatelainaamo offers an
environmentally and economically beneficial
solution to the users’ lifestyle, promoting the
feeling of belonging, which is the main factor
for they love this service, although some
aspects can be improved. |
| first_indexed | 2024-04-12T15:12:07Z |
| format | Article |
| id | doaj.art-8d8dd879f51444e4826ca58d7b3900e5 |
| institution | Directory Open Access Journal |
| issn | 1982-615X |
| language | Spanish |
| last_indexed | 2024-04-12T15:12:07Z |
| publishDate | 2016-12-01 |
| publisher | Universidade do Estado de Santa Catarina |
| record_format | Article |
| series | ModaPalavra e-periódico |
| spelling | doaj.art-8d8dd879f51444e4826ca58d7b3900e52022-12-22T03:27:44ZspaUniversidade do Estado de Santa CatarinaModaPalavra e-periódico1982-615X2016-12-011019118http://dx.doi.org/10.5965/1982615x10192017023 I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothesRosana Aparecida Vasques0Maria Cecília Loschiavo dos Santos1Mikko Koria2Universidade de São PauloUniversidade de São PauloLoughborough University LondonThis paper presents the results of research conducted with users of a Finnish service for sharing clothes (Vaatelainaamo), which aimed to understand motivations, barriers and opportunities for adoption of consumer practices in the Sharing Economy. The research is based on the interpretive paradigm and phenomenological study, using open questionnaires as data collection method. Among the results, we can point out that the weak sense of co-ownership, neglect in caring for the clothes and the unavailability of products and even the service are factors that damage the relationship of users with the service. On the other hand, the main motivations for becoming a member of this service are: environmental awareness appreciation of local production and the provision of access to considered expensive items, allowing the possibility of experimentation, associated with pleasure to use different clothes with less environmental impact. Thus, Vaatelainaamo offers an environmentally and economically beneficial solution to the users’ lifestyle, promoting the feeling of belonging, which is the main factor for they love this service, although some aspects can be improved.http://www.revistas.udesc.br/index.php/modapalavra/article/view/8819/6321Sharing EconomyService DesignSustainability |
| spellingShingle | Rosana Aparecida Vasques Maria Cecília Loschiavo dos Santos Mikko Koria I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes ModaPalavra e-periódico Sharing Economy Service Design Sustainability |
| title | I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
| title_full | I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
| title_fullStr | I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
| title_full_unstemmed | I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
| title_short | I love you Vaatelainaamo, but some things can be improved: Analysis of motivations, barriers and opportunities in a Finnish service for sharing clothes |
| title_sort | i love you vaatelainaamo but some things can be improved analysis of motivations barriers and opportunities in a finnish service for sharing clothes |
| topic | Sharing Economy Service Design Sustainability |
| url | http://www.revistas.udesc.br/index.php/modapalavra/article/view/8819/6321 |
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