Analisis Faktor Permintaan Non Fungsional Kelompok Non-Member Terhadap Permintaan (Seri 2)
Factor analysis of non functional Demand Non-Member On to Demand aimed to discover whether there is significant influence of non-functional variable on demand. Three independent variables (the effect), ie, X1 for Snob Effect (Mode), X2 for the Bandwagon effect (Prestige) and X3 for the Veblen Effect...
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| Format: | Article |
| Language: | English |
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Bina Nusantara University
2011-11-01
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| Series: | Binus Business Review |
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| Online Access: | https://journal.binus.ac.id/index.php/BBR/article/view/1224 |
| Summary: | Factor analysis of non functional Demand Non-Member On to Demand aimed to discover whether there is significant influence of non-functional variable on demand. Three independent variables (the effect), ie, X1 for Snob Effect (Mode), X2 for the Bandwagon effect (Prestige) and X3 for the Veblen Effect (Show-off) and 1 dependent variable Y for Demand. The number of respondents of 50 and 22 indicators is statistically valid. Analysis tool using the Model Correlation and simple Regression (Simple/Bivariate), Correlation and Regression Simultaneously (Multiple) Regression and Partial Correlation. The results of analysis proved statistically with LOC of 95%, indicating that the bivariate, partial unison and Simultaneously there is positive and significant correlation between variables X to Y, except for variable X2 (Prestige) on Bivariate correlation. |
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| ISSN: | 2087-1228 2476-9053 |